Are you getting enough business from your website? Options for digital marketing

If your website isn’t getting the conversions you’d like, chances are you need to look at your options for digital marketing. From SEO to social, there are many ways to increase traffic and sales from your online presence. Today, we’ll talk about the best ways to drive business to your website from other sources online.

SEO & Content marketing

First, you have your website’s rank on Google and other major search engines. This is based on the keywords present on your pages that relate to what people are looking for online. It also looks at the number of high-quality backlinks you have and, finally, how ‘helpful’ your website is considered by search engines. There are a few ways to influence how high you appear in search results: on-page and off-page SEO strategies. (The higher up, the better.) We can help you create the right mix of on-page and off-page SEO plus deliver high-quality content that’s more likely to reach position zero. This is the most coveted spot because it appears above all other organic results. Plus, it works with digital assistants and their voice search, increasing the reach of your message.

Google PPC

Back in the day, you’d take out banner ads all over the internet. That was the best way to get eyes. Now, PPC is king. These are the sponsored search results that appear above organic results on Google. As the dominant search engine, you’ll see an increase in traffic when bidding on relevant keywords for your brand. But there are a lot of factors which can increase your success. For example, creating bespoke landing pages for your campaigns can ensure Google finds your ads to have high relevance. This is good because it means Google is more likely to show your ad. (They are all about helpfulness as a metric these days.) Also, custom landing pages let you tailor your message to the type of visitor who will come from each ad. Let’s say you have an events business. You could have a landing page for corporate venue hire, wedding venue hire and award dinner catering. While they’re all under the umbrella of your brand, they’re all slightly different content-wise because the reader will want different things from your service under each product type.

Social

Social media is all about having the right message at the right time. It’s about creating trends and contributing to discussions that have a positive impact on your brand. And it’s about making a statement visually to attract the right eyes. (Oh, and it’s a massive, private audience that you can’t easily reach without being active on these platforms.) We’re great at creating a strategy that will see you lead on critical observances, emerging trends and powerful movements. With so many options for digital marketing in the social space, you need a scientific approach based on solid analytics. So, from TikTok to LinkedIn; we’ll help you know what social pools to dip your toes in. We can support you to manage paid campaigns, create organic content and court influencer engagements. But if you’re not sold on why social matters yet, we go into more depth in this blog article.

Not sure what options for digital marketing are right for your business? Let’s chat about your marketing mix today.