Marketing
The Rise of Artificial Intelligence (AI): Balancing Technology and the Human Touch at WiserWeb
Harnessing the power of Artificial Intelligence (AI): the new frontier in digital services Artificial Intelligence (AI) is a transformative force in the digital landscape. This technology, which mimics human intelligence, has seen rapid growth across various industries. Its impact is particularly profound in the digital and tech world, revolutionising aspects from web development and design…
Read MoreDominate Your Area: A Guide to Effective Local Service Marketing
Targeting local audiences is key for local service marketing success. With digital tech, you can now reach your audience more effectively. Here are some strategies: Optimise for Local Service Marketing SEO Boost your visibility in search engines for a specific region by optimising your website for local SEO. This includes both on-page and off-page techniques.…
Read MoreScaling an e-commerce start up
Scaling an e-commerce start-up can be a challenge, but with the right strategies and tools, it’s a manageable task. Here are some tips for scaling your e-commerce business, and how WiserWeb can assist you with Google and social ads.
Read MoreEmail marketing strategy and tips for successful campaigns
Email marketing helps drive sales. If you’re not collecting GDPR-approved email leads from your website and entering them into an email pipeline; you’re missing a trick. Today, we’ll share a basic email marketing strategy and tips for successful campaigns that you can launch in minutes. Why send emails? There are a lot of reasons to…
Read MoreAre you getting enough business from your website? Options for digital marketing
If your website isn’t getting the conversions you’d like, chances are you need to look at your options for digital marketing. From SEO to social, there are many ways to increase traffic and sales from your online presence. Today, we’ll talk about the best ways to drive business to your website from other sources online.…
Read MoreGood reviews – they’re not-negotiable
Take a moment – when was the last time you read a Facebook review, checked a Trustpilot rating or left your thoughts on TripAdvisor? Chances are it was pretty recent. While you may not give a second thought to the importance you place on a product review before clicking ‘Buy Now!’, now’s the time to…
Read MoreiOS 14.5 update
Apple’s iOS 14.5 update and the impact on digital marketing and e-commerce Digital marketing and e-commerce faced lots of changes in the way apps ask for and gather user data since Apple’s iOs 14.5 was released. As a result, e-commerce advertisers and digital marketers need to take a lot more into consideration since the launch…
Read MoreHere’s why you should be investing in SEO
SEO endures as one of the toughest concepts to grasp when it comes to digital marketing (which isn’t helped by its overlapping with social media, content marketing and website usability). While it can be tempting to dismiss SEO as too complicated, too time-consuming or simply too frustrating, here we want to explain why SEO is…
Read MoreSocial media matters for business. Here’s why…
92% of marketers say that social media is important to their business. But that’s marketers, right? Those who sit in a large, dedicated marketing department, with products that naturally align with social. If this is your line of thinking, you’re in good company. 68% of small businesses don’t invest in social media– for these brands,…
Read MoreTop rank – why Google ranking is critical
With the constant buzz around social media and paid online advertising platforms that continue to advance, you could understandably ask: “is Google ranking even relevant anymore?” Well, good question. The short answer is: yes, absolutely! And the long answer is this entire blog article… First, let’s swiftly deal with PPC… Pay Per Click advertising is…
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