01953 852939
WiserWeb WiserWeb | Web Design & SEO Norwich Company The Old Dairy Norwich Norfolk NR9 4NN wiserweb.co.uk 5 4.8 1 34 Best Web Design & SEO Company in Norwich, Norfolk Mo-Fr 09:00-17:30 http://wiserweb.co.uk/wp-content/uploads/2016/03/weblogo.png £££ +44 1953 852939 https://plus.google.com/+WiserwebUk/ https://www.facebook.com/wiserwebUK/ https://twitter.com/web_wiser/ 52.5798 0.966192 Darryl Britton https://uk.linkedin.com/in/darryl-britton-b09138b6

Category: Marketing


Here’s why you should be investing in SEO

SEO endures as one of the toughest concepts to grasp when it comes to digital marketing (which isn’t helped by its overlapping with social media, content marketing and website usability). While it can be tempting to dismiss SEO as too complicated, too time-consuming or simply too frustrating, here we want to explain why SEO is most certainly worthy of your time.

First, a foundation – what is SEO, anyway?

SEO, or Search Engine Optimization, is a marketing process that aims to improve your ranking in the search results of engines such as Google, Yahoo!, Bing and more. SEO involves a whole heap of things that ‘signal’ to the search engines that you’re worthy of a good position – from ‘on-site’ factors – such as plenty of fresh blog content, well chosen keywords and a good web visitor experience, to ‘off-site factors’ – which includes everything from your social media standing to links back into your site.

The mystery of ranking algorithms

Because search engines never divulge the exact calculation they use for figuring out which websites to place where, no one’s quite sure just how much things such as content and social efforts impact search position. It’s all a matter of educated guesswork.

So, as you may have guessed – SEO takes time, LOTS of time. It also demands expertise and always, alwayskeeping an eye on SEO news and an ear to the ground. Because nothing ever stays the same SEO land for long.

Now you know what SEO is, let’s take a look at why it matters.

Why SEO is mission-critical to your business?

We won’t beat around the bush. Here are five stats, facts and figures that illustrate SEO as the vital business tool it is…

93% of online experiences begin with a search engine

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

Search is the #1 driver of traffic to content sites, beating social media by more than 300%

66% of distinct search queries result in 1 or more clicks

75% of users never click past the first page of search results

The endless AdWords versus SEO debate

“What’s better – AdWords or SEO?”. Debates have raged around this question for time in memoriam. Yet we’re not quite sure why, as both offer very different advantages. While PPC can provide instant results, and has a proven ROI (sometimes by as much as £2 for every £1 spent), SEO can drive brand awareness, trust and sustains itself as long as you have a plan in place (compared to PPC, which stops as soon as you stop paying).

Organic listings (e.g. those that appear in the search results through SEO work, rather than payment) also hold the lion’s share of click throughs, with 70-80% of users ignoring the paid ads altogether.

All in all, AdWords and SEO should go hand in hand, and are most powerful when used together (look out for our future blog on why PPC can see you eclipsing your sales figures within a matter of months).

“But I’m a local business, SEO doesn’t matter to me, right?!”

Wrong! If you’re overlooking the online world for your local business, you’re making a big mistake (HUGE!). And your competitors are almost certainly stealing customers from right under your nose. Here’s why…

Recently, Google “near me” searches increased by two times over.

72% of consumers who did a local search visited a store within five miles.

78% of local-mobile searches result in an offline purchase

In summary, those stats show growing numbers of searchers, who are ready to buy, visit or call your business. So rather than SEO not mattering, you could say that as a local business, SEO is even more important (and potentially profitable) than for big businesses.

We’ve been around since day dot com – when people where wondering just what ‘surfing’ the net actually meant, and dial up tones were deafening. We’ve seen SEO transform and change, and we know just how valuable it can be when the strategy is right. 

Want to talk about what SEO could and should be doing for your business this year? Call the team on 01953 852939 or send us a message via the contact form below for a FREE SEO audit of your site and we’ll be right back in touch with your website’s current SEO position and practical recommendations that will make a real difference to your search engine rank.


Working your way through the ranks: Why Google ranking is critical

With the constant buzz around social media and paid online advertising platforms that continue to advance, you could understandably ask: “is Google ranking even relevant anymore?” Well, good question. The short answer is: yes, absolutely! And the long answer is this entire blog article…

First, let’s swiftly deal with PPC…

Pay Per Click advertising is no replacement for organic search ranking. Why? Because between 70 and 80% of users ignore paid adverts entirely.

Now for social…

“You need a social presence”

“Social has replaced websites, blogs and email marketing”

“PPC and SEO are dead. You need to invest in social instead”

You’ve heard it all. But it’s simply not true. While social should be an essential part of your marketing efforts, 93% of all traffic comes from search engines. That’s 93% of all online enquiries, sales and first points of contact. And while social is great for reaching audiences you may not reach via search (as well as actively engaging with them), your website remains THE most powerful tool at your disposal. It conveys your brand identity, presents your service/products in a way that you choose and can capture all-important data to inform your future marketing strategies (such as which products are the most viewed, what pages drive the most engagement and what types on content lead to the most traffic and sales).

Ranking – Time to look at the nuts and bolts…

Ranking is decided by hundreds, if not thousands, of ‘ranking signals’. This includes links, site structure, social presence, load time, whether the website is mobile-ready, keywords, fresh content, time on site, bounce rate and much, much more.

We’ll be honest, all the above should be part of an ongoing strategy. It’s arduous work (and rather complicated). But it’s worth it. Here’s why…

The power of Google position: Digging into the data

Google aims to do two things: show searchers the pages/products/information that they are looking for, and direct users to pages that are the best and safest. Over the years, it seems that they’ve perfected their role, with a market share that today stands at 90.31%.

#1 position in Google would net you 33% of search traffic, while 60% of clicks go to the top three websites in search engine results. And if you need any further proof that continually working your way up the ranks matters, consider this: 75% of users never click past the first page of search results.


So we hope it’s clear – ranking matters. It always has, and unless the internet transforms into something unrecognisable, it most certainly will for many years to come. Want to find out what a month-on-month improving search position could do for you? Call the Wiser Web team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.




Good reviews – They’re a non-negotiable for your business

Take a moment – when was the last time you read a Facebook review, checked a Trustpilot rating or left your thoughts on TripAdvisor? Chances are it was pretty recent.

While you may not give a second thought as to the heavy weight you place on a product review before clicking ‘Buy Now!’, now’s the time to consider what online reviews could do for your own business.

“While a good reputation precedes you, a bad reputation will follow you for a long time – it takes years to build a strong rapport with people and just seconds to lose it” – Richard Branson.

Positive reviews add to the bottom line (while negative ones taketh away)

86% of people would pay more for services from a company with higher ratings and reviews

Positive reviews don’t simply lead to intangible niceties, such as a ‘great online reputation’ or a ‘good brand image’. They measurably impact the bottom line – both for the better, with good reviews, and for the worse, with bad reviews.

82% of Yelp users said they typically visit Yelp because they intend to buy a product or service, while businesses with two negatives on the first page of search results risk losing 44% of its customers.

Each negative review costs the average business about 30 customers/clients.

They don’t know you, why should they trust you?

Word of mouth marketing has been one of the most powerful marketing mediums since the very first business set up shop. Despite us living in a digital age, this remains just as true in the modern day (as the following stats and facts go to show…)

For every business… 80% of consumers consider reviews just as important as personal recommendations.

For bricks and mortar stores… 90% of consumers read online reviews before visiting a business.

When you have a shining online reputation, potential customers trust you before they’ve even so much as spoken to you or purchased from your site. The stark reality is, earning trust in the online world is tough, if not impossible, without good reviews.

Bad reviews? They can be good for business!

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business” – Zig Ziglar.

Uh oh. You’ve been left a negative, one-star review. Rather than it being time to panic – bad reviews should be embraced. After all, they show you (in no uncertain terms) how your business can be improved. They also offer a right to reply – and with a carefully considered response, you could demonstrate professionalism and present a solution for the unhappy customer.

A word on testimonials

Featuring testimonials on your website are a powerful conversion tactic. After all, they break up the words on your site that were written by you with the thoughts of a real, life customer. Testimonials can also convey an emotional aspect as to how your business resolved the problem that they faced.

Want to talk about getting your satisfied customers talking, sharing and reviewing? If you’re ready to tap into the power of positive reviews, you know where we are. Call the Wiser Web team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.


Latest Google Update Makes Mobile-Friendly Sites More Important

Latest Google Update Makes Mobile-Friendly Sites More ImportantGoogle has recently announced that it will be unveiling an update in May that will amplify its mobile-ranking signal in a bid to aid users to find more relevant, and mobile-friendly sites. However, as Darryl Britton from WiserWeb explains, Google wasn’t forthcoming about the exact impact it will have in the world of SEO.

Mobile-friendly sites have been gaining traction in the online world ever since Google made changes to its algorithm in 2014 which in effect promoted sites that were labelled as ‘mobile-friendly,’ which effectively means that the website can be navigated on a mobile device with very little difficulty. So this means that the webpage should not contain flash (as many mobile devices do not support it) and text should be presented in an easy-to-read way that doesn’t require pinching or zooming.

The mobile-friendly label was soon instilled as a ranking factor, which means that any websites deemed as not mobile-friendly would rank lower than their mobile-friendly counterparts. In fact, the algorithm update has such an impact on the industry, that it gained the name ‘Mobilegeddon.’

So what does the latest update from Google hope to achieve? Well, the information surrounding the update is somewhat scarce, but it does enforce one message, having a mobile-friendly website is more important than ever.

Why Is There So Much Focus on Mobile Sites?

Just as technology has evolved, so has the way we use it. When the Internet was first unleashed, the downloading of a webpage often took a number of wires as well as a great deal of patience. Internet users in the current day can not only download information wirelessly at an astonishing rate, but they can also do it from a number of different devices.

The introduction of touchscreen smartphones and tablets means that the way people peruse the web has changed somewhat dramatically. Operating systems such as Android and iOS were offering a mobile platform that could equally match the operating system found on any home computer.

As such, many webmasters saw the potential of these operating systems, as started to ensure that their website was built for visitors deriving from these platforms. This often meant that the structure of the website would adapt to a user’s device and operating system, meaning that the navigation was only done via the touch screen.

As smartphones become commonplace in the modern world, a series of apps and mobile-friendly sites were unveiled which made navigating the web a much easier endeavour while mobile.

The focus of mobile browsing has been adopted into modern culture, with a series of people uploading pics to social media while mobile, as well as checking into their favourite businesses.

Businesses are also able to promote themselves to potential customers in the area, by offering special discounts and offers to anyone within the locality.

Of course, there is also the fact that Google will want to present websites that are relevant and mobile-friendly, to help better serve advertisers who use the Google platform to help expand their business.

What Does the Update in May Actually Entail?

Google is holding back on this one, other than stating that mobile-friendly websites are a must. But Google has also been fixated on offering its visitors webpages that load quickly, and has introduced AMP (Accelerated Mobile Page) in the past, which helps sites load much faster, akin to Facebook’s Instant Articles feature.

As such, it can be expected that AMP will be introduced as another factor in Google’s mobile ranking algorithm, but this can only be speculated until the update is actually released.

How Can I Check My Website is Mobile-Friendly?

Evidently, some website owners may be concerned that their website may not meet the criteria set out by Google and therefore fall in ranking. However, Google does offer tools that can help webmasters ensure that their website is mobile-friendly. Using Google’s Mobile-Friendly Test feature can help you determine as to whether you need to make any changes.

There are also a series of guides presented by Google itself that will aid you in customising your website software by offering a series of checklists, as well as some questions and answers.

While many could deem such updates as frustrating, it actually instils confidence in users who use the search engine on a daily basis, as they know they will only be presented with rich content and responsive websites, not a series of keyword-stuffed websites that have haunted the Google results in the past, and are part of the reason why such powerful algorithm updates were put in place in the first instance.