Posts by user
The Rise of Artificial Intelligence (AI): Balancing Technology and the Human Touch at WiserWeb
Harnessing the power of Artificial Intelligence (AI): the new frontier in digital services Artificial Intelligence (AI) is a transformative force in the digital landscape. This technology, which mimics human intelligence, has seen rapid growth across various industries. Its impact is particularly profound in the digital and tech world, revolutionising aspects from web development and design…
Read MoreDominate Your Area: A Guide to Effective Local Service Marketing
Targeting local audiences is key for local service marketing success. With digital tech, you can now reach your audience more effectively. Here are some strategies: Optimise for Local Service Marketing SEO Boost your visibility in search engines for a specific region by optimising your website for local SEO. This includes both on-page and off-page techniques.…
Read MoreThe questions you should ask a website developer before signing up
If you are looking for a developer to build a new website, you need to know you are dealing with a professional and someone who really knows their stuff. The cost of having a new website built is a costly investment and it’s good to know a developer has the expertise needed to get it…
Read MoreHow to Create an effective user journey
To understand the importance of user journeys, it’s essential to get to know your users and the ‘journey’ they take when interacting with your business. You need to understand their journey from start to finish. It helps you identify what users believe is important and the negatives they come across. You can create a user…
Read MoreGood reviews – they’re not-negotiable
Take a moment – when was the last time you read a Facebook review, checked a Trustpilot rating or left your thoughts on TripAdvisor? Chances are it was pretty recent. While you may not give a second thought to the importance you place on a product review before clicking ‘Buy Now!’, now’s the time to…
Read MoreWeb developer and customer relationship
The success of any website development project is largely based on the strength of the client and web developer relationship. This is especially true in view of Covid-19 and how internet sales have exploded. If a site isn’t online and working, businesses are not succeeding! As a diligent web design company, we ensure each web…
Read MoreiOS 14.5 update
Apple’s iOS 14.5 update and the impact on digital marketing and e-commerce Digital marketing and e-commerce faced lots of changes in the way apps ask for and gather user data since Apple’s iOs 14.5 was released. As a result, e-commerce advertisers and digital marketers need to take a lot more into consideration since the launch…
Read MoreThe word on the street – what are keywords
Keywords – they’re one of the cornerstones of marketing online (in fact, in the past month alone there has been as many as 10,000 searches for the term ‘keywords’ itself). So it seems you’re not alone in wondering what they are or if they’re important for your business. The answer to this question, is a…
Read MoreHere’s why you should be investing in SEO
SEO endures as one of the toughest concepts to grasp when it comes to digital marketing (which isn’t helped by its overlapping with social media, content marketing and website usability). While it can be tempting to dismiss SEO as too complicated, too time-consuming or simply too frustrating, here we want to explain why SEO is…
Read MoreSocial media matters for business. Here’s why…
92% of marketers say that social media is important to their business. But that’s marketers, right? Those who sit in a large, dedicated marketing department, with products that naturally align with social. If this is your line of thinking, you’re in good company. 68% of small businesses don’t invest in social media– for these brands,…
Read More