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WiserWeb WiserWeb | Web Design & SEO Norwich Company The Old Dairy Norwich Norfolk NR9 4NN wiserweb.co.uk 5 4.8 1 34 Best Web Design & SEO Company in Norwich, Norfolk Mo-Fr 09:00-17:30 http://wiserweb.co.uk/wp-content/uploads/2016/03/weblogo.png £££ +44 1953 852939 https://plus.google.com/+WiserwebUk/ https://www.facebook.com/wiserwebUK/ https://twitter.com/web_wiser/ 52.5798 0.966192 Darryl Britton https://uk.linkedin.com/in/darryl-britton-b09138b6

Author Archives: user

Aug
05

GDPR regulations: What’s changed?

Did you know that the new rules regarding the General Data Protection Regulation (GDPR) came into effect last year on 25 May? Are you aware what the protection laws do and how they have changed? Or even if it affects your business? It replaces the previous 1995 data protection directive. The new 2018 regulation is enforced by the Information Commissioner’s Office (ICO) and the Government has confirmed that the UK’s decision to leave the EU will not alter this.

The GDPR is Europe’s new framework for data protection laws and applies to ‘controller’s and processors’. A controller determines the purposes and means of processing personal data. A processor is responsible for processing personal data on behalf of a controller. If you are a processor, the GDPR places specific legal obligations on you; for example, you are required to maintain records of personal data and processing activities. You will have legal liability if you are responsible for a breach. However, if you are a controller, you are not relieved of your obligations where a processor is involved – the GDPR places further obligations on you to ensure your contracts with processors comply with GDPR.

GDPR applies to processing carried out by organisations operating within the EU. It also applies to organisations outside the EU that offer goods or services to individuals in the EU.

GDPR does not apply to certain activities including processing covered by the Law Enforcement Directive, processing for national security purposes and processing carried out by individuals purely for personal/household activities.

 Many of the GDPR’s main concepts and principles are much the same as those in the current Data Protection Act (DPA). If you are complying properly with the current law then most of your approach to compliance will remain valid under GDPR and can be the starting point to build from. However, there are new elements and significant developments, so you will have to do some things for the first time and some things differently.

GDPR requires organisations to maintain an RoPA, covering the ‘legal basis’ for holding personal data, how it is processed and who it is shared with. One of the most well-known elements of GDPR is the power for regulators to fine businesses that do not comply with their legislation. These are monetary penalties that are decided by the ICO.

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So how does it affect your business?

Whether or not you collect information via Contact Forms or via other forms on your website, all websites collect the IP addresses of visitors via their cookie bar. The new GDPR legislation deems this to be information which could be used to identify visitors to your website, therefore unless you have taken steps to ensure that your website is GDPR compliant, you are in danger of a GDPR breach and could be subject to a heavy fine. We are urging all WiserWeb clients to ensure their websites are GDPR compliant.

Please visit The WiserWeb GDPR page for information regarding our GDPR compliance service.


Jul
05

Mailing lists: Is yours up-to standard?

With the updated General Data Protection Regulations (GDPR), have you checked to see whether your mailing list is compliant with the new legislation?

The new rulings cover over 99 different areas, so it could be very easy to not realise you are in breach. They have changed the way companies and public sector organisations handle their customer data. But here are the most difficult rule changes those affecting information retained on current customers, including email lists.

The accountability principle

The new regulations introduce the Accountability Principle concept which requires businesses to give evidence to how they are complying with the principles of the legislation. This principle not only affects the collection of new data, but data already being held.

Article 5 of the legislation requires that all currently held personal data be:

• Collected for a specific purpose and that purpose is made clear to all those whose data you hold.

• Data must not be used for any other purpose than for which you have sought permission.

• You should only hold as much data as you need to complete the task for which you are holding the data. (Any other data should be deleted.)

• All data must be accurate and kept up to date at all times. Inaccuracies must be rectified immediately and any rectifications shared with third parties to whom you have sold the data.

• You should only keep data for as long as is necessary to complete the task for which you have sought permission.

• Data should be securely stored and protected against unauthorised access.

What you need to do to make sure you are compliant?

Make sure you have clear consent from existing customers to use their data for the purposes you have described. Note: pre-filling a form or check box with automatic consent is not considered clear consent.

If you cannot show you have received clear consent from the customer you must obtain their permission again or conduct a legitimate interest assessment (LIA) for each form of processing (i.e. marketing) you conduct for these people. Note: only send consent request emails to customers who have already agreed to receive information from you. Trying to achieve consent from customers who have already asked not to receive information from you is in breach of current data protection legislation.

Implement an information governance framework which records the changes made to customer data. You must keep a record of individual customer permissions so that you can prove you have permission to send marketing material to them.

Delete all information which is not required for the purposes of the permission you have received e.g. you do not need to know someone’s date of birth to send an email newsletter unless it contains information which is unsuitable for minors.


WiserWeb SSL certification
Jun
05

SSL certification: Why it’s crucial for your site

With the ever-expanding evolution of the internet, the need for cyber protection for websites increases as it is matched by the imminent threat of cybercriminals as they get smarter every year. Large companies such as Google have been working against the common, daily threats of the internet by encouraging website owners to use the HTTPS protocol that ensures that data that is sent from your computer to the site your browsing, is encrypted and securely transmitted.

But what is an SSL Certificate?

SSL stands for Secure Sockets Layer. These have been available to use for over 20 years, and having one ensures that all the data moving across your website is over a secure network. Many people fail to implement an SSL due to the cost and the complexity of doing so. However, it is now much easier as there are initiatives that provide them for free and have made the installation super simple. 

WiserWeb SSL certification

If you are still not convinced, here are some key reasons to get your website an SSL:

1. SSL Protects Data

The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers as the data is turned into the undecipherable format by SSL.

2. SSL Affirms Your Identity

The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned. There is no doubt about the fact that the internet is increasingly deceptive. When you want to install an SSL certificate, you must go through a validation process set by an independent third party called a Certificate Authority (CA).

3. Better Search Engine Ranking

In 2014, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world.

4. SSL Helps You Satisfy PCI/DSS Requirements

If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI).

Therefore, SSL is essential—whether you want it or not.

5. SSL Improves Customer Trust

Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. And if you’ve installed an OV or EV SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.

To conclude, the benefits of activating SSL Certificates for your business or personal websites are incredible. Don’t miss your chance to join the HTTPS revolution, and add an extra layer of security for your website visitors and gain their trust!


Mar
04

Social media matters for your business. Here’s why…

92% of marketers say that social media is important to their business. But that’s marketers, right? Those who sit in a large, dedicated marketing department, with products that naturally align with social. If this is your line of thinking, you’re in good company. 68% of small businesses don’t invest in social media– for these brands, social doesn’t seem like a necessity. Whether down to their size or due to the types of products or services they sell, they’re wrong. And we have the stats to prove it…

Your audience IS out there

There are over two billion people on Facebook. It eclipses its nearest social competitor (YouTube, with 1.9 billion) by some 300 million users. Yet social is about so much more than Facebook. From LinkedIn to Google Plus, Twitter onto Reddit, Instagram and Vimeo, the list of social networks gets bigger by the day. And the audiences to be found on each are as diverse as the networks they use.

Social hands you brand exposure and authority

A well developed, engaged social strategy doesn’t just boost your reach and make a growing number of people aware of you and what you do – it demonstrates that you are an active, responsive company with real people behind the scenes.

Social proof: “Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behaviour”.

Securing a share or retweet also brings in something called ‘social proof’ – where fellow consumers observe the actions of others and form their own opinion around it – such as 70% of consumers who rely on online reviews before making a purchase.The positive words of others serve to galvanise your brand image and industry authority.

Social can drive traffic directly to your site (or they could make a purchase directly on social)

Social today drives 26% of all referral traffic to your website. So you could be missing out on a quarter of your potential business if you’re not actively working your social channels. What’s more, 75% of customers say that they use social as part of their buying process, so it makes sense to feature your products directly on your social presence where possible (such as with an integrated Facebook shop).

Social shines a light on your audience

Engaging one-on-one with your audience will tell you a lot about them – the barriers they have to sale, their interests, the content they most interact with. Complementing this knowledge is the cold, hard, data that can be found in social analytics.

Tools such as Facebook’s audience insights can show you when your audience are most active, how old they are, their gender and location. 

Social goes hand-in-hand with SEO

You know how important ranking well with the likes of Google is (and if you don’t, you should read this blog). Today social profiles show up in search results, Google Plus presents posts from connections where relevant, and Tweets feature in results when people search for brands. In turn, it’s thought that social directly impacts the position of your website on search (although the exact impact won’t ever be known, as Google closely guards its ranking formula). One thing’s for sure however – in the future, this integration between search engines and social will only ever get stronger.

 

Ready to talk about what social media could do for your business in 2018 (whatever your business size or industry?) Call the team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.


Jan
07

Your mobile unfriendly website – we need to talk

Back in 2015, a marketing earthquake struck the world of Google search. With one announcement, the online world was changed forever. That announcement was from Google, which stated that websites that were not ‘mobile-ready’ would soon feel their wrath and be downgraded in their search results in favour for websites that were mobile-ready. This event became etched in marketing history as ‘Mobilegeddon’ – and for many websites, when it hit, traffic dried up overnight. Fast forward to 2018, some three years later, and what does Mobilegeddon mean for those that still haven’t caught up? In this blog article, we find out…

51% of customers say that they use mobile devices to discover new brands and products

Mobilegeddon (and the three years since)

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices”.

That was the initial announcement back in 2015, and just a year later, mobile traffic officially surpassed desktop traffic– accounting for 51% and 49% respectively. This was the tipping point. Businesses simply had to catch up. And today it’s more important than ever to be mobile-ready, as mobile browsing continues to dominate, with 63% of all traffic being mobile, compared to 37% on desktop.

69% of smartphone users say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns

Step back a moment… what is a mobile-ready website?

A mobile-ready website is one that…

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without the need to zoom
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Our website is mobile ready – here’s how it looks on various devices…

 

 

STOP: Not sure if your website is mobile-ready?

Enter your website address in this Google tool to find out

Four solid reasons your mobile experience must be exceptional…

Google ranking is far from the end of the story when it comes to having a mobile-ready website. The following four pointers demonstrate just how valuable a website can be when it’s designed with mobile in mind…

#1 – A mobile-ready website delivers the best user experience

There are critical differences between desktop and mobile. Such as mobile sometimes relying on the carrier network, rather than Wi-Fi (so your website needs to be fast), and using fingers and thumbs to browse, rather than a mouse (so your website must feature large buttons and suitably positioned links) and having features such as one click call and a Google map to get in touch or visit your store. When all these quirks are considered, you can craft a website that is truly made for the mobile browser (rather than just tick boxing for the sake of Google’s rules).

#2 – A mobile-ready website is capable of boosting sales

Those on mobile are often eager and ready to buy, in fact – 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours.

#3 – A non-mobile website could drive your would-be customers to a competitor

As a final pointer, we need to emphasise that any old mobile-ready website isn’t enough. It must be well designed and deliver a good user experience. If it doesn’t, 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% will visit a competitor’s site instead.

 

Almost 1 in 5 businesses STILL don’t have a mobile-friendly website. Is yours amongst them? It’s time to catch up – let’s talk about the magic we could weave for your future customers and their online experience with you. Call the team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.

 


Dec
03

The word on the street: What keywords are (and why they’re SO important in 2018)

Keywords – they’re one of the cornerstones of marketing online (in fact, in the past month alone there has been as many as 10,000 searches for the term ‘keywords’ itself). So it seems you’re not alone in wondering what they are or if they’re important for your business. The answer to this question, is a resounding “Yup! They are essentialfor your business” – and in this blog we explain why.

What are keywords?

According to search giant Moz, keywords can be summed as…

“the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to a simple words and phrases, those are your primary keywords”.

Keywords should form the foundation of your on-site and off-site content. All of which begins and ends with understanding your customer. While you may use certain sentences, words and terms to describe your services, your prospects may use entirely different ones. Unless you’re in a seriously uncompetitive, uncrowded marketplace, keyword research is almost always painstaking, and also involves continual analysis to keep track of any shifting patterns in searcher behaviour.

Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name.

Why keywords are vital for your business health…

The most obvious one: they drive traffic to your website

As of the last count, search engines accounting for the most traffic into websites, standing at 35% (compared to social networks, which drive 26%). So if you want traffic, you need an effective keyword plan. And when we say effective, we mean aiming for the top spots, effective, as 60% of all organic clicks go to the organic top 3 search results.

Keyword research makes sure you stay relevant

What people search for changes overtime. Staying on top of these changes not only keeps your keyword strategy working as it should, it can in fact lead you to discovering new problems, opportunities and areas for innovation.

Keywords help you get specific

50% of search queries are four words or longer.

And that’s because people aren’t typically searching for a certain product or service, they’re instead searching for a solution to the problem they face. So keywords can help you guide searchers into the correct area of your website for help (and then onwards to your products or services).

Keywords can help you niche down

You may be targeting a niche with your overall offering, or you might have a select number of products or services aimed at very specific people/businesses. Keywords are the tool to drive the right people, to the right places (and in the process, driving bounce rate down and driving conversions up).

 

Want to talk about what SEO could and should be doing for your business in 2018? Call the team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.


Nov
05

Working your way through the ranks: Why Google ranking is critical

With the constant buzz around social media and paid online advertising platforms that continue to advance, you could understandably ask: “is Google ranking even relevant anymore?” Well, good question. The short answer is: yes, absolutely! And the long answer is this entire blog article…

First, let’s swiftly deal with PPC…

Pay Per Click advertising is no replacement for organic search ranking. Why? Because between 70 and 80% of users ignore paid adverts entirely.

Now for social…

“You need a social presence”

“Social has replaced websites, blogs and email marketing”

“PPC and SEO are dead. You need to invest in social instead”

You’ve heard it all. But it’s simply not true. While social should be an essential part of your marketing efforts, 93% of all traffic comes from search engines. That’s 93% of all online enquiries, sales and first points of contact. And while social is great for reaching audiences you may not reach via search (as well as actively engaging with them), your website remains THE most powerful tool at your disposal. It conveys your brand identity, presents your service/products in a way that you choose and can capture all-important data to inform your future marketing strategies (such as which products are the most viewed, what pages drive the most engagement and what types on content lead to the most traffic and sales).

Ranking – Time to look at the nuts and bolts…

Ranking is decided by hundreds, if not thousands, of ‘ranking signals’. This includes links, site structure, social presence, load time, whether the website is mobile-ready, keywords, fresh content, time on site, bounce rate and much, much more.

We’ll be honest, all the above should be part of an ongoing strategy. It’s arduous work (and rather complicated). But it’s worth it. Here’s why…

The power of Google position: Digging into the data

Google aims to do two things: show searchers the pages/products/information that they are looking for, and direct users to pages that are the best and safest. Over the years, it seems that they’ve perfected their role, with a market share that today stands at 90.31%.

#1 position in Google would net you 33% of search traffic, while 60% of clicks go to the top three websites in search engine results. And if you need any further proof that continually working your way up the ranks matters, consider this: 75% of users never click past the first page of search results.

 

So we hope it’s clear – ranking matters. It always has, and unless the internet transforms into something unrecognisable, it most certainly will for many years to come. Want to find out what a month-on-month improving search position could do for you? Call the Wiser Web team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.

 

 


Oct
01

Good reviews – They’re a non-negotiable for your business

Take a moment – when was the last time you read a Facebook review, checked a Trustpilot rating or left your thoughts on TripAdvisor? Chances are it was pretty recent.

While you may not give a second thought as to the heavy weight you place on a product review before clicking ‘Buy Now!’, now’s the time to consider what online reviews could do for your own business.

“While a good reputation precedes you, a bad reputation will follow you for a long time – it takes years to build a strong rapport with people and just seconds to lose it” – Richard Branson.

Positive reviews add to the bottom line (while negative ones taketh away)

86% of people would pay more for services from a company with higher ratings and reviews

Positive reviews don’t simply lead to intangible niceties, such as a ‘great online reputation’ or a ‘good brand image’. They measurably impact the bottom line – both for the better, with good reviews, and for the worse, with bad reviews.

82% of Yelp users said they typically visit Yelp because they intend to buy a product or service, while businesses with two negatives on the first page of search results risk losing 44% of its customers.

Each negative review costs the average business about 30 customers/clients.

They don’t know you, why should they trust you?

Word of mouth marketing has been one of the most powerful marketing mediums since the very first business set up shop. Despite us living in a digital age, this remains just as true in the modern day (as the following stats and facts go to show…)

For every business… 80% of consumers consider reviews just as important as personal recommendations.

For bricks and mortar stores… 90% of consumers read online reviews before visiting a business.

When you have a shining online reputation, potential customers trust you before they’ve even so much as spoken to you or purchased from your site. The stark reality is, earning trust in the online world is tough, if not impossible, without good reviews.

Bad reviews? They can be good for business!

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business” – Zig Ziglar.

Uh oh. You’ve been left a negative, one-star review. Rather than it being time to panic – bad reviews should be embraced. After all, they show you (in no uncertain terms) how your business can be improved. They also offer a right to reply – and with a carefully considered response, you could demonstrate professionalism and present a solution for the unhappy customer.

A word on testimonials

Featuring testimonials on your website are a powerful conversion tactic. After all, they break up the words on your site that were written by you with the thoughts of a real, life customer. Testimonials can also convey an emotional aspect as to how your business resolved the problem that they faced.

Want to talk about getting your satisfied customers talking, sharing and reviewing? If you’re ready to tap into the power of positive reviews, you know where we are. Call the Wiser Web team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.


Sep
03

Five things that are killing your website conversions

Five things that are killing your website conversions

Website visitors are seriously tricky beings and the challenge that lies in converting them to fully fledged and paid up customers is not one to be underestimated!

For anyone less than an IT expert, understanding how the tiniest of web design elements can be the difference between making a sale, and a potential customer lost forever, can prove an intimidating (and confusing) task. Darryl Britton of WiserWeb offers some advice that will help you to cut through the complexity and to fill you in on five ways that your website is almost certainly killing your conversions. 

  1. You’re using an image slider

Yup, that’s right. The most common web design tactic of all, is a conversion killer. Sure, they look great and make a visual impact, however there are key factors that mean many sliders are failing the websites that they’re splashed across. So terrible are the results reaped from many sliders, that research has found as few as 1% of visitors click through and convert.

The problem with many sliders includes: the creation of confusion through images and text that change too fast to be read and digested; as well as the mortal sin of presenting too many products, services, or messages, when really you should be focusing on a clear cut USP.

So, exactly what difference can replacing your slider make? Well one company replaced their slider (the first image below) with an image that addressed various market segments (based on the animal they owned). The result? Well that would be an increase in conversions from 1.96%, to a rate of 43.03% (which is pretty staggering stuff, actually). So it’s not necessarily the ‘actual’ slider that’s at fault, in terms of design concept, but the messages the slider delivers and the number of them.

Five things that are killing your website conversions

Grizzly Zoo’s dynamic slider. Image source.

Five things that are killing your website conversions

Grizzly Zoo’s static banner. Image source.

  1. Your testimonials are doing more harm than good

Testimonials can be excellent for gaining visitor trust (which is a task in itself, given that you may be a relatively faceless business amongst a digital sea of similar websites). However there are instances where some testimonials can actually dent conversions – namely when they don’t come across as genuine.

A simple fix for this is to add photos of the actual client, as well as including a link through to their website (don’t forget to ensure this link opens in a new window however!).

  1. Your cluttered web space is leading to cliff diving conversions

The web is an altogether sparser place today than it was some years ago – and by now you should well and truly be working white space to your advantage. So, exactly what is deemed as clutter? Quite simply, that would be anything that isn’t absolutely necessary (such as Social feeds, social profile icons, badges and similar elements). Just, get rid of them. They confuse the visitor and ultimately make the calls-to-action that you do have a whole lot less effective. The only place where these may remain might be in a footer, as the visitor has reached the end of their journey at this point, and a catch all for further contact should they exit could well rely on a Like or a Follow achieved here. Small icons in the header are acceptable, where the over-riding intention is to increase traffic to your social media pages.

  1. Slooooow load times

A seriously slow page load time is a sure fire way to kill conversions before you even begin. Today, 47% of online visitors expect a web page to load in 2 seconds or less – and after 3 seconds waiting as many as 40% of your visitors will have abandoned the site altogether.

You can use a free tool such as Pingdom to run a website speed test painlessly.

  1. The most important point of all – you’re not spending any time analysing your visitor behaviour

Five things that are killing your website conversionsWe have some bad news, crafting, tweaking and perfecting your website isn’t a goal that can be achieved. Rather than being able to hit sky high conversions week in, week out (and being able to pop the champagne corks) this process is a gradual, ongoing one. You must set aside some time to get to grips with what a programme such as Google Analytics can tell you – and how you can use it to continue to improve the conversion rates of the pages on your website.

 


Aug
06

Blogs – Why do you need one? (and how to write an awesome blog post)

Blogs – Why do you need one? (and how to write an awesome blog post)

If you think that you don’t need a blog or believe that blogging is only for large international companies with certain target markets, then, as Darryl Britton from WiserWeb advises, you may need to re-adjust your thinking.

Research reported by the Huffington Post consistently shows how important blogging is for building business – with companies who invest in this medium receiving 67% more leads than those who do not. Beyond this however, blogging delivers a wealth of benefits for businesses of any size, and there are many reasons that should motivate you to begin a blog and to do it well.

Blogging – welcome to a powerful medium of marketing

Blogging provides a vast array of benefits, including:

– It prepares companies for the future

According to Gartner, the world’s leading information technology research and advisory company,

it is estimated that by 2020 customers will manage 85% of their relationships with a company without human contact. This makes the image you portray through your website and social media presences absolutely vital – integral to which is a company’s blog.

– It only costs your time

– Businesses that blog receive 97% more links than those who don’t.

And for those who don’t know, links into a website have an important impact upon search engine positioning.

– Blogs provide invaluable information for your potential clients

Consumers and businesses are savvier than ever before when it comes to researching products and services – and consider blogs to be an essential source of information as to whether the company before them is one to be trusted.

– Blogs feel personal – and allow potential customers to feel connected to your brand

Blogging can help nurture a relationship between a reader, and your company; and making a personal connection with a potential customer is often of far more value than making a singular sale.

Now that you’re sold on the idea of writing a blog…

It’s time to look at how you can do it… and do it well

  1. Taking a look at the basic building blocks, the following elements serve as the firm foundation of an effective blog post:

Blogs – Why do you need one? (and how to write an awesome blog post)– An interesting title

– Links leading on to landing pages and other areas of your website

– A sidebar that includes calls to actions

– The inclusion of always visible Social sharing buttons

– A call to action at the very bottom

– Content that’s relevant and of interest to your target readership

  1. Before you put pen to paper…

Before you jot down so much as a word, you need to take time to consider your target audience. What do they want to hear about? What will be useful to them? What do they care about?

In this instance buyer personas are incredibly useful, and can help you truly visualise who your various target market segments are. A good website development company will be able to provide you with a a useful template and introduction to help you with this task.

  1. Map out potential topics and titles

The next stage is to brain storm a few topics and working titles. This can help you in getting to grips with direction and make the entire process of actually writing all the easier.

Here’s what the process for this particular blog post may have looked like:

Topic: ‘Blogging’ -> Working title: How to write a blog post -> Final title: ‘Blogs – Why you need one (and how to write an awesome blog post)’

 

  1. Craft your introduction

Your introduction needs to captivate and inform in equal measure. In 150 words or less you need to let the reader know what the blog is about, and most importantly why it matters to them.

You can grab attention by retelling a story, sharing a humorous joke, being empathetic to a problem they may have or interesting them with a statistic.

  1. Map out a clear structure for your content

Whilst you may be tempted to write your blog post all in one go, don’t. Consider how you can break down what you wish to cover into manageable chunks of text (which will be sectioned off with compelling headlines).

  1. Now… it’s time to actually write

Using the template that you’ve created you’re now ready to take pen to paper. Begin with your own knowledge and pad out your content with research where necessary (including statistics and facts that can also help to backup all that you’re saying).

If you stumble across writers’ block then you may want to take a little time out to discover other blog posts on similar topics – but obviously, don’t copy them – just take inspiration from them!

  1. Last but not least… don’t forget to proof read!

Never, ever neglect the proofing stage. You should also complete the post and ideally leave it until the next day so that you have a fresh pair of eyes for reading over the content. Finally, you should hand over your work to another person, or persons, so that they may feedback as to how it can be polished and perfected before being released to the world!


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