BLOG

Harnessing the power of Artificial Intelligence (AI): the new frontier in digital services Artificial Intelligence (AI) is a transformative force in the digital landscape. This technology, which mimics human intelligence, has seen rapid growth across various industries. Its impact is particularly profound in the digital and tech world, revolutionising aspects from web development and design…

Targeting local audiences is key for local service marketing success. With digital tech, you can now reach your audience more effectively. Here are some strategies: Optimise for Local Service Marketing SEO Boost your visibility in search engines for a specific region by optimising your website for local SEO. This includes both on-page and off-page techniques.…

Scaling an e-commerce start-up can be a challenge, but with the right strategies and tools, it's a manageable task. Here are some tips for scaling your e-commerce business, and how WiserWeb can assist you with Google and social ads.

It’s so easy to get a turnkey website these days. Big names like Wix and Squarespace make it simple to have a presence online in hours, not days. But are there any downsides to these types of websites? What are the costs of having a website and keeping it up to date? Should you weigh…

Email marketing helps drive sales. If you’re not collecting GDPR-approved email leads from your website and entering them into an email pipeline; you’re missing a trick. Today, we’ll share a basic email marketing strategy and tips for successful campaigns that you can launch in minutes. Why send emails? There are a lot of reasons to…

If your website isn’t getting the conversions you’d like, chances are you need to look at your options for digital marketing. From SEO to social, there are many ways to increase traffic and sales from your online presence. Today, we’ll talk about the best ways to drive business to your website from other sources online.…

So, you’ve got a great website that’s optimised to your needs. Fabulous! Now you need to think about life after your website build – what’s next? What needs maintaining? And what are your options for the management of your website? We’ll explain everything in this 5-minute read. Weekly website maintenance tasks Review KPIs (Key Performance…

If you are looking for a developer to build a new website, you need to know you are dealing with a professional and someone who really knows their stuff. The cost of having a new website built is a costly investment and it’s good to know a developer has the expertise needed to get it…

To understand the importance of user journeys, it’s essential to get to know your users and the ‘journey’ they take when interacting with your business. You need to understand their journey from start to finish. It helps you identify what users believe is important and the negatives they come across. You can create a user…

Take a moment – when was the last time you read a Facebook review, checked a Trustpilot rating or left your thoughts on TripAdvisor? Chances are it was pretty recent. While you may not give a second thought to the importance you place on a product review before clicking ‘Buy Now!’, now’s the time to…

The success of any website development project is largely based on the strength of the client and web developer relationship. This is especially true in view of Covid-19 and how internet sales have exploded. If a site isn’t online and working, businesses are not succeeding! As a diligent web design company, we ensure each web…

Apple’s iOS 14.5 update and the impact on digital marketing and e-commerce Digital marketing and e-commerce faced lots of changes in the way apps ask for and gather user data since Apple’s iOs 14.5 was released. As a result, e-commerce advertisers and digital marketers need to take a lot more into consideration since the launch…

Keywords – they’re one of the cornerstones of marketing online (in fact, in the past month alone there has been as many as 10,000 searches for the term ‘keywords’ itself). So it seems you’re not alone in wondering what they are or if they’re important for your business. The answer to this question, is a…

SEO endures as one of the toughest concepts to grasp when it comes to digital marketing (which isn’t helped by its overlapping with social media, content marketing and website usability). While it can be tempting to dismiss SEO as too complicated, too time-consuming or simply too frustrating, here we want to explain why SEO is…

92% of marketers say that social media is important to their business. But that’s marketers, right? Those who sit in a large, dedicated marketing department, with products that naturally align with social. If this is your line of thinking, you’re in good company. 68% of small businesses don’t invest in social media– for these brands,…

Back in 2015, a marketing earthquake struck the world of Google search. With one announcement, the online world was changed forever. That announcement was from Google, which stated that websites that were not ‘mobile-ready’ would soon feel their wrath and be downgraded in their search results in favour for websites that were mobile-ready. This event…

With the constant buzz around social media and paid online advertising platforms that continue to advance, you could understandably ask: “is Google ranking even relevant anymore?” Well, good question. The short answer is: yes, absolutely! And the long answer is this entire blog article… First, let’s swiftly deal with PPC… Pay Per Click advertising is…

Website visitors are seriously tricky beings and the challenge that lies in converting them to fully fledged and paid up customers is not one to be underestimated! For anyone less than an IT expert, understanding how the tiniest of web design elements can be the difference between making a sale, and a potential customer lost…

If you think that you don’t need a blog or believe that blogging is only for large international companies with certain target markets, then, as Darryl Britton from WiserWeb advises, you may need to re-adjust your thinking. Research reported by the Huffington Post consistently shows how important blogging is for building business – with companies…

Once you’ve built your site, the next step is to get visitors to it! You commissioned a super shiny new website – your developer worked diligently for what may have been months, listening to your every instruction as they slowly perfected your online presence. It looks great… and, some months since launch it seems, well……

    You only have to read the news to gather an understanding of how security is at the forefront of everyone’s mind in regard to the digital world. A number of websites have come under attack, and those with little defence have fallen victim, often losing visitors and business as a result. Evidently, search…

Google has recently announced that it will be unveiling an update in May that will amplify its mobile-ranking signal in a bid to aid users to find more relevant, and mobile-friendly sites. However, as Darryl Britton from WiserWeb explains, Google wasn’t forthcoming about the exact impact it will have in the world of SEO. Mobile-friendly…

Effective online branding can be established through a number of mediums including blogs, websites, and social media. However, in order to successfully build and grow your brand, you must create a consistent brand image for each of your online mediums. One of the most important parts of online branding is to keep a consistent image…

The medium of email has stood the test of time and for many, it’s been their go-to form of marketing throughout the years. But if you’re new to it and to get the most from your email campaign, you might want to follow our tips. Build Email Lists Maybe you’ve already started gathering an email…

The online world can sometimes be a complex and confusing place. However, it’s highly important to communicate with readers, customer and prospective clients effectively and efficiently through your website design and your social media. It goes without saying, but a reminder never hurts, online communication is made up mostly of text, that is known as…

Having a blog is a great way for your product or service to gain visibility both easily and inexpensively through your own website. A blog not only keeps your presence on the web fresh but lets you keep current customers or clients updated. By updating frequently, and using keyword-rich copy in your blog, you will…

Many businesses choose to design, build and develop their own website in an attempt to try to save money in the early days, with a belief that they can use a designer at a later stage when money is more readily available. This may sound like a good idea but many overlook the importance of…

Design is not always about being big and bold. In many cases design requires a more subtle form and often, high quality design is invisible. Given that web design is a visual tool, how is invisible design achieved? Good design is about a visual simply ‘feeling right’. Users like to interact and engage with something…

The most cyber-attacked country in the Europe is the UK, where about five out of six large corporations were attacked in 2014 which is  rise of 40 percent on previous years. So what are cyber attacks? They are socially or politically influenced attacks that are carried out primarily through the internet. Cyber criminals use malicious…

Are your consumers likely to view your website on a mobile device or a laptop? Or do they favour desktops? Well, there is no definite answer to these questions. With the availability of varying screen sizes it has become difficult for businesses to analyse the patterns of consumer activity. While a particular segment of your…

A good logo design is essential for the success of your branding strategy. It is the hero of your brand and tells your story to your consumers. Each company uses a logo differently, depending on various dynamics. For instance, a start-up is likely to use a logo for the creation of brand identity while an…

If you are thinking about starting an online business in Norwich or Norfolk, having an ecommerce website is a must for you. A good ecommerce website is a major factor that contributes towards an online business’ success. However, many individuals and business owners face problems when it comes to having an ecommerce website that is…

In this era of online marketing and growing importance of social media, coming up with a suitable website is a big part of your business. Many people tend to think that web designing is just about creating an attractive looking website but that is not the case. Your website needs to be designed in a…