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Monthly Archives: May 2017


Thinking About a New Website? What you should know about web design to help increase sales

In this era of online marketing and growing importance of social media, coming up with a suitable website is a big part of your business. Many people tend to think that web designing is just about creating an attractive looking website but that is not the case. Your website needs to be designed in a way that is user friendly, easy to navigate and encourages the visitor to stay on the website and browse further. The way the website is built, should incorporate all relevant features and be presented in an organised manner.

Website designing in Norwich, Norfolk is gaining importance and before you decide to get your website designed, here are a few ways that we at WiserWeb can ensure that your new website will end up boosting sales:

How It Looks

How a website looks is not necessarily the most important aspect of web design, but it is still ideal to have an attractive scheme that is appealing for the user. The pace of internet usage has become increasingly fast, which means the person visiting your website will take less than a few seconds to decide whether to stay on your website or move onto a competitor’s website. As a website design company in Norwich, Norfolk, we have come up with efficient and cost-effective ways to make the design as effective and striking as possible.

Making Navigation Easier

Navigation is one of the most important aspects of web design. If your website is difficult to navigate, users won’t find it easy to travel through the entire website. A professional web designing service will make sure that your website has a proper navigation bar and labels and is designed in a way that users of all ages can navigate through. Catering for both individuals and companies who are looking for great web design in Norwich, Norfolk we make sure that your website is designed in a way that makes it easy for all users to navigate and use, leading to a boost in sales for your business.

Making It Mobile-Friendly

WiserWeb specialises in creating great websites for businesses based in Norwich and the surrounding areas of Norfolk, and we also fully appreciate the importance of mobile-friendless when deciding how the website will be built. Making your website mobile-friendly ensures that users are able to reach your business from their smartphones and tablets, and to navigate to it from anywhere on-the-go. This enables you to reach wider markets and boost sales in ways that were not possible before. Google has also emphasised the importance of mobile-friendly websites by using it as a ranking signal on their search engine, effective from 21st April. If you don’t want your website to become redundant, mobile-friendliness is an important design measure.

SEO Optimisation

A good website design is also a great way to build Search Engine Optimisation (SEO) for your brand. The way important information is placed and the inclusion of central company-related keywords into the html-based text, allows various search engines to quickly trawl and index your site. The result is that the ranking of your website on search engines will significantly improve, giving your brand a higher visibility, hence boosting website traffic and sales.