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WiserWeb WiserWeb | Web Design & SEO Norwich Company The Old Dairy Norwich Norfolk NR9 4NN wiserweb.co.uk 5 4.8 1 34 Best Web Design & SEO Company in Norwich, Norfolk Mo-Fr 09:00-17:30 http://wiserweb.co.uk/wp-content/uploads/2016/03/weblogo.png £££ +44 1953 852939 https://plus.google.com/+WiserwebUk/ https://www.facebook.com/wiserwebUK/ https://twitter.com/web_wiser/ 52.5798 0.966192 Darryl Britton https://uk.linkedin.com/in/darryl-britton-b09138b6

Author Archives: Vanessa B

Apr
27

Here’s why you should be investing in SEO

SEO endures as one of the toughest concepts to grasp when it comes to digital marketing (which isn’t helped by its overlapping with social media, content marketing and website usability). While it can be tempting to dismiss SEO as too complicated, too time-consuming or simply too frustrating, here we want to explain why SEO is most certainly worthy of your time.

First, a foundation – what is SEO, anyway?

SEO, or Search Engine Optimization, is a marketing process that aims to improve your ranking in the search results of engines such as Google, Yahoo!, Bing and more. SEO involves a whole heap of things that ‘signal’ to the search engines that you’re worthy of a good position – from ‘on-site’ factors – such as plenty of fresh blog content, well chosen keywords and a good web visitor experience, to ‘off-site factors’ – which includes everything from your social media standing to links back into your site.

The mystery of ranking algorithms

Because search engines never divulge the exact calculation they use for figuring out which websites to place where, no one’s quite sure just how much things such as content and social efforts impact search position. It’s all a matter of educated guesswork.

So, as you may have guessed – SEO takes time, LOTS of time. It also demands expertise and always, alwayskeeping an eye on SEO news and an ear to the ground. Because nothing ever stays the same SEO land for long.

Now you know what SEO is, let’s take a look at why it matters.

Why SEO is mission-critical to your business?

We won’t beat around the bush. Here are five stats, facts and figures that illustrate SEO as the vital business tool it is…

93% of online experiences begin with a search engine

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

Search is the #1 driver of traffic to content sites, beating social media by more than 300%

66% of distinct search queries result in 1 or more clicks

75% of users never click past the first page of search results

The endless AdWords versus SEO debate

“What’s better – AdWords or SEO?”. Debates have raged around this question for time in memoriam. Yet we’re not quite sure why, as both offer very different advantages. While PPC can provide instant results, and has a proven ROI (sometimes by as much as £2 for every £1 spent), SEO can drive brand awareness, trust and sustains itself as long as you have a plan in place (compared to PPC, which stops as soon as you stop paying).

Organic listings (e.g. those that appear in the search results through SEO work, rather than payment) also hold the lion’s share of click throughs, with 70-80% of users ignoring the paid ads altogether.

All in all, AdWords and SEO should go hand in hand, and are most powerful when used together (look out for our future blog on why PPC can see you eclipsing your sales figures within a matter of months).

“But I’m a local business, SEO doesn’t matter to me, right?!”

Wrong! If you’re overlooking the online world for your local business, you’re making a big mistake (HUGE!). And your competitors are almost certainly stealing customers from right under your nose. Here’s why…

Recently, Google “near me” searches increased by two times over.

72% of consumers who did a local search visited a store within five miles.

78% of local-mobile searches result in an offline purchase

In summary, those stats show growing numbers of searchers, who are ready to buy, visit or call your business. So rather than SEO not mattering, you could say that as a local business, SEO is even more important (and potentially profitable) than for big businesses.

We’ve been around since day dot com – when people where wondering just what ‘surfing’ the net actually meant, and dial up tones were deafening. We’ve seen SEO transform and change, and we know just how valuable it can be when the strategy is right. 

Want to talk about what SEO could and should be doing for your business this year? Call the team on 01953 852939 or send us a message via the contact form below for a FREE SEO audit of your site and we’ll be right back in touch with your website’s current SEO position and practical recommendations that will make a real difference to your search engine rank.


May
08

Thinking About a New Website? What you should know about web design to help increase sales

In this era of online marketing and growing importance of social media, coming up with a suitable website is a big part of your business. Many people tend to think that web designing is just about creating an attractive looking website but that is not the case. Your website needs to be designed in a way that is user friendly, easy to navigate and encourages the visitor to stay on the website and browse further. The way the website is built, should incorporate all relevant features and be presented in an organised manner.

Website designing in Norwich, Norfolk is gaining importance and before you decide to get your website designed, here are a few ways that we at WiserWeb can ensure that your new website will end up boosting sales:

How It Looks

How a website looks is not necessarily the most important aspect of web design, but it is still ideal to have an attractive scheme that is appealing for the user. The pace of internet usage has become increasingly fast, which means the person visiting your website will take less than a few seconds to decide whether to stay on your website or move onto a competitor’s website. As a website design company in Norwich, Norfolk, we have come up with efficient and cost-effective ways to make the design as effective and striking as possible.

Making Navigation Easier

Navigation is one of the most important aspects of web design. If your website is difficult to navigate, users won’t find it easy to travel through the entire website. A professional web designing service will make sure that your website has a proper navigation bar and labels and is designed in a way that users of all ages can navigate through. Catering for both individuals and companies who are looking for great web design in Norwich, Norfolk we make sure that your website is designed in a way that makes it easy for all users to navigate and use, leading to a boost in sales for your business.

Making It Mobile-Friendly

WiserWeb specialises in creating great websites for businesses based in Norwich and the surrounding areas of Norfolk, and we also fully appreciate the importance of mobile-friendless when deciding how the website will be built. Making your website mobile-friendly ensures that users are able to reach your business from their smartphones and tablets, and to navigate to it from anywhere on-the-go. This enables you to reach wider markets and boost sales in ways that were not possible before. Google has also emphasised the importance of mobile-friendly websites by using it as a ranking signal on their search engine, effective from 21st April. If you don’t want your website to become redundant, mobile-friendliness is an important design measure.

SEO Optimisation

A good website design is also a great way to build Search Engine Optimisation (SEO) for your brand. The way important information is placed and the inclusion of central company-related keywords into the html-based text, allows various search engines to quickly trawl and index your site. The result is that the ranking of your website on search engines will significantly improve, giving your brand a higher visibility, hence boosting website traffic and sales.

 


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