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WiserWeb WiserWeb | Web Design & SEO Norwich Company The Old Dairy Norwich Norfolk NR9 4NN wiserweb.co.uk 5 4.8 1 34 Best Web Design & SEO Company in Norwich, Norfolk Mo-Fr 09:00-17:30 http://wiserweb.co.uk/wp-content/uploads/2016/03/weblogo.png £££ +44 1953 852939 https://plus.google.com/+WiserwebUk/ https://www.facebook.com/wiserwebUK/ https://twitter.com/web_wiser/ 52.5798 0.966192 Darryl Britton https://uk.linkedin.com/in/darryl-britton-b09138b6

Category: Websites

Aug
05

GDPR regulations: What’s changed?

Did you know that the new rules regarding the General Data Protection Regulation (GDPR) came into effect last year on 25 May? Are you aware what the protection laws do and how they have changed? Or even if it affects your business? It replaces the previous 1995 data protection directive. The new 2018 regulation is enforced by the Information Commissioner’s Office (ICO) and the Government has confirmed that the UK’s decision to leave the EU will not alter this.

The GDPR is Europe’s new framework for data protection laws and applies to ‘controller’s and processors’. A controller determines the purposes and means of processing personal data. A processor is responsible for processing personal data on behalf of a controller. If you are a processor, the GDPR places specific legal obligations on you; for example, you are required to maintain records of personal data and processing activities. You will have legal liability if you are responsible for a breach. However, if you are a controller, you are not relieved of your obligations where a processor is involved – the GDPR places further obligations on you to ensure your contracts with processors comply with GDPR.

GDPR applies to processing carried out by organisations operating within the EU. It also applies to organisations outside the EU that offer goods or services to individuals in the EU.

GDPR does not apply to certain activities including processing covered by the Law Enforcement Directive, processing for national security purposes and processing carried out by individuals purely for personal/household activities.

 Many of the GDPR’s main concepts and principles are much the same as those in the current Data Protection Act (DPA). If you are complying properly with the current law then most of your approach to compliance will remain valid under GDPR and can be the starting point to build from. However, there are new elements and significant developments, so you will have to do some things for the first time and some things differently.

GDPR requires organisations to maintain an RoPA, covering the ‘legal basis’ for holding personal data, how it is processed and who it is shared with. One of the most well-known elements of GDPR is the power for regulators to fine businesses that do not comply with their legislation. These are monetary penalties that are decided by the ICO.

WiserWeb web design Norfolk


So how does it affect your business?

Whether or not you collect information via Contact Forms or via other forms on your website, all websites collect the IP addresses of visitors via their cookie bar. The new GDPR legislation deems this to be information which could be used to identify visitors to your website, therefore unless you have taken steps to ensure that your website is GDPR compliant, you are in danger of a GDPR breach and could be subject to a heavy fine. We are urging all WiserWeb clients to ensure their websites are GDPR compliant.

Please visit The WiserWeb GDPR page for information regarding our GDPR compliance service.


Apr
27

Here’s why you should be investing in SEO

SEO endures as one of the toughest concepts to grasp when it comes to digital marketing (which isn’t helped by its overlapping with social media, content marketing and website usability). While it can be tempting to dismiss SEO as too complicated, too time-consuming or simply too frustrating, here we want to explain why SEO is most certainly worthy of your time.

First, a foundation – what is SEO, anyway?

SEO, or Search Engine Optimization, is a marketing process that aims to improve your ranking in the search results of engines such as Google, Yahoo!, Bing and more. SEO involves a whole heap of things that ‘signal’ to the search engines that you’re worthy of a good position – from ‘on-site’ factors – such as plenty of fresh blog content, well chosen keywords and a good web visitor experience, to ‘off-site factors’ – which includes everything from your social media standing to links back into your site.

The mystery of ranking algorithms

Because search engines never divulge the exact calculation they use for figuring out which websites to place where, no one’s quite sure just how much things such as content and social efforts impact search position. It’s all a matter of educated guesswork.

So, as you may have guessed – SEO takes time, LOTS of time. It also demands expertise and always, alwayskeeping an eye on SEO news and an ear to the ground. Because nothing ever stays the same SEO land for long.

Now you know what SEO is, let’s take a look at why it matters.

Why SEO is mission-critical to your business?

We won’t beat around the bush. Here are five stats, facts and figures that illustrate SEO as the vital business tool it is…

93% of online experiences begin with a search engine

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

Search is the #1 driver of traffic to content sites, beating social media by more than 300%

66% of distinct search queries result in 1 or more clicks

75% of users never click past the first page of search results

The endless AdWords versus SEO debate

“What’s better – AdWords or SEO?”. Debates have raged around this question for time in memoriam. Yet we’re not quite sure why, as both offer very different advantages. While PPC can provide instant results, and has a proven ROI (sometimes by as much as £2 for every £1 spent), SEO can drive brand awareness, trust and sustains itself as long as you have a plan in place (compared to PPC, which stops as soon as you stop paying).

Organic listings (e.g. those that appear in the search results through SEO work, rather than payment) also hold the lion’s share of click throughs, with 70-80% of users ignoring the paid ads altogether.

All in all, AdWords and SEO should go hand in hand, and are most powerful when used together (look out for our future blog on why PPC can see you eclipsing your sales figures within a matter of months).

“But I’m a local business, SEO doesn’t matter to me, right?!”

Wrong! If you’re overlooking the online world for your local business, you’re making a big mistake (HUGE!). And your competitors are almost certainly stealing customers from right under your nose. Here’s why…

Recently, Google “near me” searches increased by two times over.

72% of consumers who did a local search visited a store within five miles.

78% of local-mobile searches result in an offline purchase

In summary, those stats show growing numbers of searchers, who are ready to buy, visit or call your business. So rather than SEO not mattering, you could say that as a local business, SEO is even more important (and potentially profitable) than for big businesses.

We’ve been around since day dot com – when people where wondering just what ‘surfing’ the net actually meant, and dial up tones were deafening. We’ve seen SEO transform and change, and we know just how valuable it can be when the strategy is right. 

Want to talk about what SEO could and should be doing for your business this year? Call the team on 01953 852939 or send us a message via the contact form below for a FREE SEO audit of your site and we’ll be right back in touch with your website’s current SEO position and practical recommendations that will make a real difference to your search engine rank.


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