SEO
iOS 14.5 update
Apple’s iOS 14.5 update and the impact on digital marketing and e-commerce Digital marketing and e-commerce faced lots of changes in the way apps ask for and gather user data since Apple’s iOs 14.5 was released. As a result, e-commerce advertisers and digital marketers need to take a lot more into consideration since the launch…
Read MoreHere’s why you should be investing in SEO
SEO endures as one of the toughest concepts to grasp when it comes to digital marketing (which isn’t helped by its overlapping with social media, content marketing and website usability). While it can be tempting to dismiss SEO as too complicated, too time-consuming or simply too frustrating, here we want to explain why SEO is…
Read MoreTop rank – why Google ranking is critical
With the constant buzz around social media and paid online advertising platforms that continue to advance, you could understandably ask: “is Google ranking even relevant anymore?” Well, good question. The short answer is: yes, absolutely! And the long answer is this entire blog article… First, let’s swiftly deal with PPC… Pay Per Click advertising is…
Read MoreFive things that are killing your website conversions
Website visitors are seriously tricky beings and the challenge that lies in converting them to fully fledged and paid up customers is not one to be underestimated! For anyone less than an IT expert, understanding how the tiniest of web design elements can be the difference between making a sale, and a potential customer lost…
Read MoreBlogs – Why do you need (an awesome) one?
If you think that you don’t need a blog or believe that blogging is only for large international companies with certain target markets, then, as Darryl Britton from WiserWeb advises, you may need to re-adjust your thinking. Research reported by the Huffington Post consistently shows how important blogging is for building business – with companies…
Read MoreDriving traffic to your website
Once you’ve built your site, the next step is to get visitors to it! You commissioned a super shiny new website – your developer worked diligently for what may have been months, listening to your every instruction as they slowly perfected your online presence. It looks great… and, some months since launch it seems, well……
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