Harnessing the power of Artificial Intelligence (AI): the new frontier in digital services Artificial Intelligence (AI) is a transformative force in the digital landscape. This technology, which mimics human intelligence, has seen rapid growth across various industries. Its impact is particularly profound in the digital and tech world, revolutionising aspects from web development and design…

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Roofing companies benefiting from local service marketing

Targeting local audiences is key for local service marketing success. With digital tech, you can now reach your audience more effectively. Here are some strategies: Optimise for Local Service Marketing SEO Boost your visibility in search engines for a specific region by optimising your website for local SEO. This includes both on-page and off-page techniques.…

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iOS 14.5 update

Apple’s iOS 14.5 update and the impact on digital marketing and e-commerce Digital marketing and e-commerce faced lots of changes in the way apps ask for and gather user data since Apple’s iOs 14.5 was released. As a result, e-commerce advertisers and digital marketers need to take a lot more into consideration since the launch…

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Man entering keywords in to mobile device

Keywords – they’re one of the cornerstones of marketing online (in fact, in the past month alone there has been as many as 10,000 searches for the term ‘keywords’ itself). So it seems you’re not alone in wondering what they are or if they’re important for your business. The answer to this question, is a…

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SEO concept

SEO endures as one of the toughest concepts to grasp when it comes to digital marketing (which isn’t helped by its overlapping with social media, content marketing and website usability). While it can be tempting to dismiss SEO as too complicated, too time-consuming or simply too frustrating, here we want to explain why SEO is…

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Person using social media on mobile device

92% of marketers say that social media is important to their business. But that’s marketers, right? Those who sit in a large, dedicated marketing department, with products that naturally align with social. If this is your line of thinking, you’re in good company. 68% of small businesses don’t invest in social media– for these brands,…

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Lady writing a blog on laptop

If you think that you don’t need a blog or believe that blogging is only for large international companies with certain target markets, then, as Darryl Britton from WiserWeb advises, you may need to re-adjust your thinking. Research reported by the Huffington Post consistently shows how important blogging is for building business – with companies…

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Online branding concept

Effective online branding can be established through a number of mediums including blogs, websites, and social media. However, in order to successfully build and grow your brand, you must create a consistent brand image for each of your online mediums. One of the most important parts of online branding is to keep a consistent image…

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Email marketing concept

The medium of email has stood the test of time and for many, it’s been their go-to form of marketing throughout the years. But if you’re new to it and to get the most from your email campaign, you might want to follow our tips. Build Email Lists Maybe you’ve already started gathering an email…

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Person writing on pad in front of keyboard

The online world can sometimes be a complex and confusing place. However, it’s highly important to communicate with readers, customer and prospective clients effectively and efficiently through your website design and your social media. It goes without saying, but a reminder never hurts, online communication is made up mostly of text, that is known as…

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