With the ever-expanding evolution of the internet, the need for cyber protection for websites increases as it is matched by the imminent threat of cybercriminals as they get smarter every year. Large companies such as Google have been working against the common, daily threats of the internet by encouraging website owners to use the HTTPS protocol that ensures that data that is sent from your computer to the site your browsing, is encrypted and securely transmitted.
But what is an SSL Certificate?
SSL stands for Secure Sockets Layer. These have been available to use for over 20 years, and having one ensures that all the data moving across your website is over a secure network. Many people fail to implement an SSL due to the cost and the complexity of doing so. However, it is now much easier as there are initiatives that provide them for free and have made the installation super simple.
If you are still not convinced, here are some key reasons to get your website an SSL:
1. SSL Protects Data
The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers as the data is turned into the undecipherable format by SSL.
2. SSL Affirms Your Identity
The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned. There is no doubt about the fact that the internet is increasingly deceptive. When you want to install an SSL certificate, you must go through a validation process set by an independent third party called a Certificate Authority (CA).
3. Better Search Engine Ranking
In 2014, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world.
4. SSL Helps You Satisfy PCI/DSS Requirements
If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI).
Therefore, SSL is essential—whether you want it or not.
5. SSL Improves Customer Trust
Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. And if you’ve installed an OV or EV SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.
To conclude, the benefits of activating SSL Certificates for your business or personal websites are incredible. Don’t miss your chance to join the HTTPS revolution, and add an extra layer of security for your website visitors and gain their trust!