01953 852939
WiserWeb WiserWeb | Web Design & SEO Norwich Company The Old Dairy Norwich Norfolk NR9 4NN wiserweb.co.uk 5 4.8 1 34 Best Web Design & SEO Company in Norwich, Norfolk Mo-Fr 09:00-17:30 http://wiserweb.co.uk/wp-content/uploads/2016/03/weblogo.png £££ +44 1953 852939 https://plus.google.com/+WiserwebUk/ https://www.facebook.com/wiserwebUK/ https://twitter.com/web_wiser/ 52.5798 0.966192 Darryl Britton https://uk.linkedin.com/in/darryl-britton-b09138b6

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WiserWeb SSL certification

SSL certification: Why it’s crucial for your site

With the ever-expanding evolution of the internet, the need for cyber protection for websites increases as it is matched by the imminent threat of cybercriminals as they get smarter every year. Large companies such as Google have been working against the common, daily threats of the internet by encouraging website owners to use the HTTPS protocol that ensures that data that is sent from your computer to the site your browsing, is encrypted and securely transmitted.

But what is an SSL Certificate?

SSL stands for Secure Sockets Layer. These have been available to use for over 20 years, and having one ensures that all the data moving across your website is over a secure network. Many people fail to implement an SSL due to the cost and the complexity of doing so. However, it is now much easier as there are initiatives that provide them for free and have made the installation super simple. 

WiserWeb SSL certification

If you are still not convinced, here are some key reasons to get your website an SSL:

1. SSL Protects Data

The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers as the data is turned into the undecipherable format by SSL.

2. SSL Affirms Your Identity

The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned. There is no doubt about the fact that the internet is increasingly deceptive. When you want to install an SSL certificate, you must go through a validation process set by an independent third party called a Certificate Authority (CA).

3. Better Search Engine Ranking

In 2014, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world.

4. SSL Helps You Satisfy PCI/DSS Requirements

If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI).

Therefore, SSL is essential—whether you want it or not.

5. SSL Improves Customer Trust

Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. And if you’ve installed an OV or EV SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.

To conclude, the benefits of activating SSL Certificates for your business or personal websites are incredible. Don’t miss your chance to join the HTTPS revolution, and add an extra layer of security for your website visitors and gain their trust!


Social media matters for your business. Here’s why…

92% of marketers say that social media is important to their business. But that’s marketers, right? Those who sit in a large, dedicated marketing department, with products that naturally align with social. If this is your line of thinking, you’re in good company. 68% of small businesses don’t invest in social media– for these brands, social doesn’t seem like a necessity. Whether down to their size or due to the types of products or services they sell, they’re wrong. And we have the stats to prove it…

Your audience IS out there

There are over two billion people on Facebook. It eclipses its nearest social competitor (YouTube, with 1.9 billion) by some 300 million users. Yet social is about so much more than Facebook. From LinkedIn to Google Plus, Twitter onto Reddit, Instagram and Vimeo, the list of social networks gets bigger by the day. And the audiences to be found on each are as diverse as the networks they use.

Social hands you brand exposure and authority

A well developed, engaged social strategy doesn’t just boost your reach and make a growing number of people aware of you and what you do – it demonstrates that you are an active, responsive company with real people behind the scenes.

Social proof: “Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behaviour”.

Securing a share or retweet also brings in something called ‘social proof’ – where fellow consumers observe the actions of others and form their own opinion around it – such as 70% of consumers who rely on online reviews before making a purchase.The positive words of others serve to galvanise your brand image and industry authority.

Social can drive traffic directly to your site (or they could make a purchase directly on social)

Social today drives 26% of all referral traffic to your website. So you could be missing out on a quarter of your potential business if you’re not actively working your social channels. What’s more, 75% of customers say that they use social as part of their buying process, so it makes sense to feature your products directly on your social presence where possible (such as with an integrated Facebook shop).

Social shines a light on your audience

Engaging one-on-one with your audience will tell you a lot about them – the barriers they have to sale, their interests, the content they most interact with. Complementing this knowledge is the cold, hard, data that can be found in social analytics.

Tools such as Facebook’s audience insights can show you when your audience are most active, how old they are, their gender and location. 

Social goes hand-in-hand with SEO

You know how important ranking well with the likes of Google is (and if you don’t, you should read this blog). Today social profiles show up in search results, Google Plus presents posts from connections where relevant, and Tweets feature in results when people search for brands. In turn, it’s thought that social directly impacts the position of your website on search (although the exact impact won’t ever be known, as Google closely guards its ranking formula). One thing’s for sure however – in the future, this integration between search engines and social will only ever get stronger.


Ready to talk about what social media could do for your business in 2018 (whatever your business size or industry?) Call the team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.


Five things that are killing your website conversions

Five things that are killing your website conversions

Website visitors are seriously tricky beings and the challenge that lies in converting them to fully fledged and paid up customers is not one to be underestimated!

For anyone less than an IT expert, understanding how the tiniest of web design elements can be the difference between making a sale, and a potential customer lost forever, can prove an intimidating (and confusing) task. Darryl Britton of WiserWeb offers some advice that will help you to cut through the complexity and to fill you in on five ways that your website is almost certainly killing your conversions. 

  1. You’re using an image slider

Yup, that’s right. The most common web design tactic of all, is a conversion killer. Sure, they look great and make a visual impact, however there are key factors that mean many sliders are failing the websites that they’re splashed across. So terrible are the results reaped from many sliders, that research has found as few as 1% of visitors click through and convert.

The problem with many sliders includes: the creation of confusion through images and text that change too fast to be read and digested; as well as the mortal sin of presenting too many products, services, or messages, when really you should be focusing on a clear cut USP.

So, exactly what difference can replacing your slider make? Well one company replaced their slider (the first image below) with an image that addressed various market segments (based on the animal they owned). The result? Well that would be an increase in conversions from 1.96%, to a rate of 43.03% (which is pretty staggering stuff, actually). So it’s not necessarily the ‘actual’ slider that’s at fault, in terms of design concept, but the messages the slider delivers and the number of them.

Five things that are killing your website conversions

Grizzly Zoo’s dynamic slider. Image source.

Five things that are killing your website conversions

Grizzly Zoo’s static banner. Image source.

  1. Your testimonials are doing more harm than good

Testimonials can be excellent for gaining visitor trust (which is a task in itself, given that you may be a relatively faceless business amongst a digital sea of similar websites). However there are instances where some testimonials can actually dent conversions – namely when they don’t come across as genuine.

A simple fix for this is to add photos of the actual client, as well as including a link through to their website (don’t forget to ensure this link opens in a new window however!).

  1. Your cluttered web space is leading to cliff diving conversions

The web is an altogether sparser place today than it was some years ago – and by now you should well and truly be working white space to your advantage. So, exactly what is deemed as clutter? Quite simply, that would be anything that isn’t absolutely necessary (such as Social feeds, social profile icons, badges and similar elements). Just, get rid of them. They confuse the visitor and ultimately make the calls-to-action that you do have a whole lot less effective. The only place where these may remain might be in a footer, as the visitor has reached the end of their journey at this point, and a catch all for further contact should they exit could well rely on a Like or a Follow achieved here. Small icons in the header are acceptable, where the over-riding intention is to increase traffic to your social media pages.

  1. Slooooow load times

A seriously slow page load time is a sure fire way to kill conversions before you even begin. Today, 47% of online visitors expect a web page to load in 2 seconds or less – and after 3 seconds waiting as many as 40% of your visitors will have abandoned the site altogether.

You can use a free tool such as Pingdom to run a website speed test painlessly.

  1. The most important point of all – you’re not spending any time analysing your visitor behaviour

Five things that are killing your website conversionsWe have some bad news, crafting, tweaking and perfecting your website isn’t a goal that can be achieved. Rather than being able to hit sky high conversions week in, week out (and being able to pop the champagne corks) this process is a gradual, ongoing one. You must set aside some time to get to grips with what a programme such as Google Analytics can tell you – and how you can use it to continue to improve the conversion rates of the pages on your website.



Blogs – Why do you need one? (and how to write an awesome blog post)

Blogs – Why do you need one? (and how to write an awesome blog post)

If you think that you don’t need a blog or believe that blogging is only for large international companies with certain target markets, then, as Darryl Britton from WiserWeb advises, you may need to re-adjust your thinking.

Research reported by the Huffington Post consistently shows how important blogging is for building business – with companies who invest in this medium receiving 67% more leads than those who do not. Beyond this however, blogging delivers a wealth of benefits for businesses of any size, and there are many reasons that should motivate you to begin a blog and to do it well.

Blogging – welcome to a powerful medium of marketing

Blogging provides a vast array of benefits, including:

– It prepares companies for the future

According to Gartner, the world’s leading information technology research and advisory company,

it is estimated that by 2020 customers will manage 85% of their relationships with a company without human contact. This makes the image you portray through your website and social media presences absolutely vital – integral to which is a company’s blog.

– It only costs your time

– Businesses that blog receive 97% more links than those who don’t.

And for those who don’t know, links into a website have an important impact upon search engine positioning.

– Blogs provide invaluable information for your potential clients

Consumers and businesses are savvier than ever before when it comes to researching products and services – and consider blogs to be an essential source of information as to whether the company before them is one to be trusted.

– Blogs feel personal – and allow potential customers to feel connected to your brand

Blogging can help nurture a relationship between a reader, and your company; and making a personal connection with a potential customer is often of far more value than making a singular sale.

Now that you’re sold on the idea of writing a blog…

It’s time to look at how you can do it… and do it well

  1. Taking a look at the basic building blocks, the following elements serve as the firm foundation of an effective blog post:

Blogs – Why do you need one? (and how to write an awesome blog post)– An interesting title

– Links leading on to landing pages and other areas of your website

– A sidebar that includes calls to actions

– The inclusion of always visible Social sharing buttons

– A call to action at the very bottom

– Content that’s relevant and of interest to your target readership

  1. Before you put pen to paper…

Before you jot down so much as a word, you need to take time to consider your target audience. What do they want to hear about? What will be useful to them? What do they care about?

In this instance buyer personas are incredibly useful, and can help you truly visualise who your various target market segments are. A good website development company will be able to provide you with a a useful template and introduction to help you with this task.

  1. Map out potential topics and titles

The next stage is to brain storm a few topics and working titles. This can help you in getting to grips with direction and make the entire process of actually writing all the easier.

Here’s what the process for this particular blog post may have looked like:

Topic: ‘Blogging’ -> Working title: How to write a blog post -> Final title: ‘Blogs – Why you need one (and how to write an awesome blog post)’


  1. Craft your introduction

Your introduction needs to captivate and inform in equal measure. In 150 words or less you need to let the reader know what the blog is about, and most importantly why it matters to them.

You can grab attention by retelling a story, sharing a humorous joke, being empathetic to a problem they may have or interesting them with a statistic.

  1. Map out a clear structure for your content

Whilst you may be tempted to write your blog post all in one go, don’t. Consider how you can break down what you wish to cover into manageable chunks of text (which will be sectioned off with compelling headlines).

  1. Now… it’s time to actually write

Using the template that you’ve created you’re now ready to take pen to paper. Begin with your own knowledge and pad out your content with research where necessary (including statistics and facts that can also help to backup all that you’re saying).

If you stumble across writers’ block then you may want to take a little time out to discover other blog posts on similar topics – but obviously, don’t copy them – just take inspiration from them!

  1. Last but not least… don’t forget to proof read!

Never, ever neglect the proofing stage. You should also complete the post and ideally leave it until the next day so that you have a fresh pair of eyes for reading over the content. Finally, you should hand over your work to another person, or persons, so that they may feedback as to how it can be polished and perfected before being released to the world!


Driving Traffic to your website

Driving Traffic to your websiteOnce you’ve built your site, the next step is to get visitors to it!

You commissioned a super shiny new website – your developer worked diligently for what may have been months, listening to your every instruction as they slowly perfected your online presence.

It looks great… and, some months since launch it seems, well… really rather quiet.

Many businesses presume that once the website build is complete and it goes live that customers will be able to find them online – yet driving traffic to your online presence is a seriously time-consuming business, and is very much an art form in its own right.

According to E-consultancy ‘61% of consumers will use a search engine to aid product research prior to purchase’ and CNET reveals that each and every day Google processes 500 million searches.

Search engines are an essential and significant driver of traffic to websites. It’s clear that if you want traffic, you must focus your efforts on gaining attention from the likes of Google, but how, exactly, do you do this?

Five essential tips for climbing the ladders of those illustrious search engines

1. Links

They’re the backbone of the internet

Driving Traffic to your websiteWhilst Google releases relatively vague insight into how they judge the worth of a website, no one understands exactly how search engines value a website.

The one thing that is known however is that websites are assessed by both the number of links that they have leading to their website – as well as the quality of these links (which is defined by the perceived reputation of the websites linking in). These links also help the search engines’ ‘spiders’ (more commonly known as programs) crawl through your website; whilst doing so they’ll effectively remember key pieces of information – such as the keywords you’ve used in your page (which are then compared against the terms that people are searching for in order to serve up relevant results).

You can gain some initial links through places such as online directories (including Yell.com, Google Places, Cylex UK and FreeIndex), as well as from blogs and forums through commenting. That said, links from the latter two forms of websites should be paid due care and attention. These have historically been abused by Spammers, and the potential of damaging the potential of your website’s position is far greater than the possibility of a boost (you can find out more on Google’s official stance on this via their guidelines).

Of far more value, compared to any of these options, are links in from fellow industry leaders, experts and relevant websites.

The question then is how you seek out these juicy links – for which, we move on to point two.

2. Content

It’s considered king as far as search engine position goes

Requesting links from those who can influence your target market and boost your website position can be time-consuming and overly frustrating. Yet the one golden rule of content is that if you truly create material that is invaluable to your audience, then naturally the links will follow.

A prime example of this is the blog post you’re reading right now – this item continues to climb in rankings purely because it serves a real and useful purpose to its readership.

3. Getting sociable

It’s increasingly important

Whilst we began this piece by stating that search engines deliver significant amounts of traffic, research suggests that social media referrals are now driving more of the overall referrals and traffic from social networks is far more likely to be ‘warmer’ than the cold customer who arrives from the search engines, with little to no knowledge of your brand.

What’s more, search engines are placing more and more weight upon the social media presences that are linked to the websites that they can potentially serve up to eager searchers.

Whilst social media strategy is far too in-depth a topic to cover in this point alone, the take away here is to undertake a concerted effort to craft a social media strategy that gets people talking, engaged with your brand and arriving at your website.

4. Submit to the mighty powers that be

Driving Traffic to your websiteSubmitting your website to the search engines is a way to ‘tell’ Google, Bing and others of your website’s existence. However, in recent years submitting to search engines has increasingly lost its importance – and some experts have stopped recommending it all together. However, given the little that is officially known as to what helps rankings, there’s no harm in submitting your website – it may provide for an SEO boost, but if it doesn’t, it certainly won’t harm your ranking.

Here are the links if you wish to submit your website: Google – powers AOL, Netscape etc.

Yahoo (Free Registration Required) – powers AltaVista, AllTheWeb etc. MSN

5. Tapping into the technicalities

Once on your website, every visitor has the potential to impact your future search engine rankings. Why? Because search engines effectively ‘track’ what users do when they click on that blue link and arrive at your door.

Metrics such as average page visit duration are key to search engines learning about whether or not they’ve done well in presenting a useful link, with a further vital metric being the Click-Through rates that your listings enjoy (represented as a percentage of the people who went on to visit your website after seeing you turn up in the search results).

Bonus tip: It’s also an essential to ensure that your website presence is mobile friendly (if you’re not sure, you can check using Google’s ‘Mobile Friendly Test Tool’).

Nothing in business life comes easy – least of all conquering the often slippery slopes of the most influential of search engines. It takes time, dedication and research that goes far beyond this basic introduction to SEO.


Why It’s Important to Update Your Flash Website




You only have to read the news to gather an understanding of how security is at the forefront of everyone’s mind in regard to the digital world. A number of websites have come under attack, and those with little defence have fallen victim, often losing visitors and business as a result.
Evidently, search engines such as Google want to ensure the online world remains a safe environment for both webmasters, and its online visitors. As such, Google is aiming to end full support for Adobe’s Flash software by the end of 2016, purely due to its popularity among cyber thieves who instil malicious code within Flash.
As a result, Flash will be turned off by default on a majority of websites, with only globally popular sites such as Twitch and Facebook having the setting switched on by default.
What Does This Mean for My Website?
For some companies, the news may not be a threat. However, for many others the results could be very detrimental if necessary updates aren’t made.
While the option will remain for the user to turn flash on, it could mean that your bounce rate increases as a result. In the modern world, those who view websites expect information in a timely manner, and if there’s a great deal of work involved to even view your website, it can mean that the visitor simply moves on to your competitors.
There is also the age of your website to consider. Some websites may only have flash elements, such as embedded videos, whereas others could have been constructed using Flash; never having been updated.
As such, a business could find that its online presence is deemed irrelevant if its website is not able to display its content in a user-friendly way.
Why Is Flash Still Used If It’s Flawed?
In the early days of the Internet, Flash was welcomed with open arms, as it allowed a viewer to partake in a number of activities, such as watching videos and playing online games. However, as the online world developed, cyber criminals found that Flash had a number of security flaws, and as such, could be used to manipulate the online audience.
Google isn’t the only recognised company to end support for Flash. Many people foresaw the decline of Flash when it wasn’t supported on the iPhone, something that soon became a standard on iOS and Android devices alike. While there were certain third-party apps that allow for the viewing of Flash, at least on an Android device, they very rarely offered a pleasurable viewing experience.
As more and more security flaws rise to the surface, the online world is keen to stop any threats in its tracks, and the most sensible move in this regard is to eliminate the source of the problem.
Embrace The Benefits of Updating Your Website
While some may see the updating of a website as a hindrance, it can actually allow you to give your website that much-needed overhaul. As well as eliminating the Flash aspect, you can also ensure that the website is operating as it should. This means that your website can be viewed across all platforms, in a fast and responsive manner. It also means that all your SEO efforts will be updated, which can mean higher rankings for your website.


All You Need To Know About Online Branding

Effective online branding can be established through a number of mediums including blogs, websites, and social media. However, in order to successfully build and grow your brand, you must create a consistent brand image for each of your online mediums.

One of the most important parts of online branding is to keep a consistent image across all of your online accounts so that no matter what path a visitor takes, they will always know when they’re faced with your brand.


Guide People to Your Profiles

Avoid hiding your social media presence; instead, flaunt them by putting social media icons on your website and blog allowing visitors to see you are active on social media. By placing the icons on the header, footer or menu bar, you can be guaranteed that visitors to your website will see these and will be more likely to engage. If you send emails or newsletters regularly, add social links to your signature.

Be Search Friendly!

You want people to be able to find your social media pages and blogs with ease. Therefore, if someone was to Google ‘Twitter’ and your brand name, they should instantly be able to find your Twitter handle in the search results. For this to happen, make sure that the name of your brand name is the same as the handle or username of your social media profiles.ww8

Engage with your Followers, Fans, and Subscribers

To build a strong presence on Twitter and showcase your brand’s authority in your industry, you need to get involved with those who follow you. Some ways to engage include monitoring brand mentions include the use of Hootsuite which constantly update you with any mentions of your brand. This can be slow to start out with, however, by keeping posts consistent by asking for retweets, you’re following will soon become loyal to your brand.

ww6Create a Blog with Great Content

Blogs are an excellent and easy way to rank on search engines. The better the content of your blog is, the higher the traffic will be. Consider using tutorials, videos, guides and even interviews to draw readers to your blog posts. You want to know like you know what you’re talking about, so don’t write a blog on a subject matter that you’re not confident about – readers will quickly pick up on this. Instead, you may want to hire a professional to research and write your blogs for you, providing you with spare time to focus on other areas of your business. Also, much like social media, if readers comment on your blog posts, ensure to engage with them by responding.

Use Customer Testimonials to Your Advantage

If customers have left good reviews of your businesses products or services, you can capitalize on these by featuring them on your website and even social media. Having real clients share real experiences instills confidence in prospective customers and gets your brand name out there.


Getting the Most from Your Email Campaign

The medium of email has stood the test of time and for many, it’s been their go-to form of marketing throughout the years. But if you’re new to it and to get the most from your email campaign, you might want to follow our tips.

Build Email Listsww10

Maybe you’ve already started gathering an email list, or you have a few for different audiences (which is great!), regardless, the most important thing is to ensure the addresses on that list belong to people who are interested and have previously opted in to receive the communications. No one, including you, likes to receive irrelevant emails that are of no interest. Ultimately, you’ll get a bad name for your company as people will believe you are spamming them with junk mail. To be extra safe and avoid annoying people, include an opt-out option in the emails you send as part of your campaign.

Always remember that an email list full of uninterested recipients does absolutely nothing for your business. It’s a complete and utter waste of time.

For those who do willingly choose to opt into your email communications, follow up by sending them a welcome email. Even if it is an auto responder, it shows that you are excited to have them on board.

What’s the Goal of Your Campaign?

Have a think about what the goal of your new email campaign is. Do you want to announce a new product or service? Are you trying to increase traffic to your website? In order to make this clear, ensure your email directly addresses what the main objective is. By using email campaign software, you should be able to accurately measure the results.

Grab Attention with a Punchy Subject Line

The copy in the body of your email could be wonderfully engaging and very interesting; however, if your subject line doesn’t grab the reader, it’s instantly ineffective. Keep the subject line short and sweet with a sense of urgency while trying to avoid sounding spammy or misleading. Studies have shown that over 60% of people open an email due to the subject line only.

Converse with Readers

In order to engage readers, you must communicate with them in a conversational tone. The copy must be easy to read and understand. While adding a little bit of humour where appropriate can be a good thing, always stay true to your businesses style. Specifically with email campaigns, you should sign the email off from an individual as opposed to the business name itself as it gives the email a personal touch.


Automate Your Campaigns

Most online email campaign software allows you to automate your campaigns so that you don’t have to worry about time management. Automating this process will also allow you to focus on other aspects of your business like organizing your next email campaign!


Top Tips on How to Effectively Communicate Online

The online world can sometimes be a complex and confusing place. However, it’s highly important to communicate with readers, customer and prospective clients effectively and efficiently through your website design and your social media.

It goes without saying, but a reminder never hurts, online communication is made up mostly of text, that is known as ‘copy’ which is placed throughout your website design. With this in mind, it can be difficult to convey certain emotions or engage readers fully if the copy isn’t just right. Many business courses talk about the ‘7 C’s’, so today, we’re going to look at these and adapt them for communicating online. To learn how to communicate online to the best of your ability, read on!

  1. Clarity

Clear writing allows the reader to understand the meaning of your message, just as you wanted it to be understood. When thinking about how to be clear, carefully consider not only word choice, but also the formatting and structure of your copy and how it will look within your website design. Simplifying your vocabulary and not over complicating sentences will help the reader understand the message you want to convey.

  1. Completeness

When communicating a message online, it’s very important to provide all of the information that a reader will need in order to fully engage. If you’re trying to tell a story, sell or build your audience, you need to paint the full picture to provide a complete overview of the message.

  1. Conciseness

Yes, at times, we’re all guilty of wanting to sound sophisticated in our writing. However, ‘sophisticated’ writing doesn’t always come across as intended. Therefore, it’s very important, especially when it comes to online communication, to be brief where possible, avoiding rambling on about unrelated or unnecessary information.

  1. Concreteness

When it comes to online copy, visual, factual and numerical communication can really help engage your reader. Many won’t have the patience to sit and read through copious amounts of text, so visual representation can work effectively in replacement of words.

  1. Correctness

If your online copy isn’t correct, it can make you or your business look highly unprofessional. It is absolutely essential to proofread and edit any copy before publishing it online. There are some online tools that can help correct grammar, such as Grammarly, but enlist in a professional copyeditor or proofreader (depending on your requirements) to bring your writing up to scratch.

  1. Courtesy

Sometimes messages can get miscommunicated and be misunderstood, especially in cyberspace. Therefore, it’s important to ensure your writing is engaging, kind, and above all, courteous. Always reread any copy (including web copy, email, instant message etc.) to check that it won’t offend or be misinterpreted.

  1. Consideration

Directly linked to courtesy, consideration is about focusing on the needs and expectations of your audience. Think about whom the message is going out to and how they may take that communication. With that in mind, tailor your copy to keep positive and relevant to your audience.

In addition to the ‘7 C’s’, your copy should be professional, original and creative. Make every online interaction better by following the above steps. But bear in mind that they are not independent of one another; together they will help you communicate in written formats.


Using a Blog to Promote Your Business

Having a blog is a great way for your product or service to gain visibility both easily and inexpensively through your own website. A blog not only keeps your presence on the web fresh but lets you keep current customers or clients updated. By updating frequently, and using keyword-rich copy in your blog, you will have the potential to draw in new visitors, who in time, may become regular visitors to your website. Blogging is such a great way to engage and reach out from your website, and here’s how you can successfully use your blog to promote your business.

Create a content plan

For your blog to be valuable to your website, it must be current and fresh. It’s highly important to ensure you’re posting at least once a week in order to keep readers engaged and coming back for more. Sit down, have a think, and come up with an editorial plan. This plan should include how many blogs you plan to post to your website per week, topics that are relevant, and a rough guide to the content required. Yes, you want to stay current, but things change and trends shift, so you don’t always have to stick to your plan. Simply have a rough guide of what you want to achieve from your blog.

When creating an editorial or content plan, always note it down to avoid forgetting topics you decide to cover. Every aspect of the content on your blog should be optimized with keywords, including the titles and tags. It won’t hurt to spend some time researching popular and common keywords in your industry. Just remember to include them into the content naturally!

Share the right content

A blog is a great platform to share stories, facts and pieces of interest through your website – whether they are about your business or not. The following are some examples of engaging copy that your visitors will want to read about:

  • New products and services
  • Tips, guides and advice relating to the industry you’re in – for us, it’s website design (think about how the copy will benefit the reader)
  • Updates of current or completed projects, launches, etc.
  • Positive stories about your business
  • Q&A sessions where you post the answers to common questions in a blog
  • Any business or personal accomplishments or awards
  • Job openings or opportunities within the business.

It’s often a good idea to reach out to readers once a blog is established to find out if there’s anything they think is missing or would like to see.

Take Advantage of Social Media

Every time you publish a blog post, use your social media channels to share the link. You can automate this process if you want to, but some posts may not be relevant to some social media audiences, so think about this first.

Proof, proof, proof!

A final proofread before you publish your post on your website is essential. But even once your post has been published, read through it once more for any errors you didn’t noticed the first time. If you want to be really sure, ask someone else to take a look over it.