Content is evolving. We all know that a picture is worth 1000 words, but a picture is no longer enough to grab the attention.
Unless it moves, an image no longer captures the imagination. That’s why brands now need an animated logo.
As digital technologies continue to innovate, so design evolves, and it evolves fast! Motion design is now a leading trend and animation has become a core part of a powerful brand identity.
For an animated logo, we turn a static logo into something unique, vibrant and attention grabbing putting it at the heart of a brand’s identity. Our animated logos shout personality helping a brand connect with its target audience more quickly.
An animated logo is a fresh and vibrant way to present a brand. It expresses a company’s character and transmits a positive, engaging message that attracts attention. It’s also a great way to stand out from your competitors.
It has been established that dynamic images, including animation are grasped better than static ones, which results in memorability. A powerful animated logo effectively and quickly draws attention. With some lasting up to 10 seconds such a logo increases the chance of leaving a lasting impression, compared to a short glance at a static logo.
As a logo is often the first representation of a brand, it needs to make an impact. In addition, people like to see unusual and fresh, unique ideas and an animated logo is a good way to surprise them and therefore get them to spread the message. A good animated logo should evoke positive emotions to your target audience, leaving them with something to pleasant to remember your brand by.
Many household brands, including Google, have already developed animated versions of their logo and proudly share it across the whole world, so there’s no better time to take a leaf out of their book and animatedly shout about your company!
Our animated logos – as seen on this page - are extremely cost effective, incorporating your own logo into an eye-catching design. However, if you need something special or have a specific brief such as individual elements of your logo moving, we can provide a bespoke logo for lasting memory recall.