01953 852939
WiserWeb WiserWeb | Web Design & SEO Norwich Company The Old Dairy Norwich Norfolk NR9 4NN wiserweb.co.uk 5 4.8 1 34 Best Web Design & SEO Company in Norwich, Norfolk Mo-Fr 09:00-17:30 http://wiserweb.co.uk/wp-content/uploads/2016/03/weblogo.png £££ +44 1953 852939 https://plus.google.com/+WiserwebUk/ https://www.facebook.com/wiserwebUK/ https://twitter.com/web_wiser/ 52.5798 0.966192 Darryl Britton https://uk.linkedin.com/in/darryl-britton-b09138b6

Author Archives: user

Dec
03

The word on the street: What keywords are (and why they’re SO important in 2018)

Keywords – they’re one of the cornerstones of marketing online (in fact, in the past month alone there has been as many as 10,000 searches for the term ‘keywords’ itself). So it seems you’re not alone in wondering what they are or if they’re important for your business. The answer to this question, is a resounding “Yup! They are essentialfor your business” – and in this blog we explain why.

What are keywords?

According to search giant Moz, keywords can be summed as…

“the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to a simple words and phrases, those are your primary keywords”.

Keywords should form the foundation of your on-site and off-site content. All of which begins and ends with understanding your customer. While you may use certain sentences, words and terms to describe your services, your prospects may use entirely different ones. Unless you’re in a seriously uncompetitive, uncrowded marketplace, keyword research is almost always painstaking, and also involves continual analysis to keep track of any shifting patterns in searcher behaviour.

Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name.

Why keywords are vital for your business health…

The most obvious one: they drive traffic to your website

As of the last count, search engines accounting for the most traffic into websites, standing at 35% (compared to social networks, which drive 26%). So if you want traffic, you need an effective keyword plan. And when we say effective, we mean aiming for the top spots, effective, as 60% of all organic clicks go to the organic top 3 search results.

Keyword research makes sure you stay relevant

What people search for changes overtime. Staying on top of these changes not only keeps your keyword strategy working as it should, it can in fact lead you to discovering new problems, opportunities and areas for innovation.

Keywords help you get specific

50% of search queries are four words or longer.

And that’s because people aren’t typically searching for a certain product or service, they’re instead searching for a solution to the problem they face. So keywords can help you guide searchers into the correct area of your website for help (and then onwards to your products or services).

Keywords can help you niche down

You may be targeting a niche with your overall offering, or you might have a select number of products or services aimed at very specific people/businesses. Keywords are the tool to drive the right people, to the right places (and in the process, driving bounce rate down and driving conversions up).

 

Want to talk about what SEO could and should be doing for your business in 2018? Call the team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.


Nov
05

Working your way through the ranks: Why Google ranking is critical

With the constant buzz around social media and paid online advertising platforms that continue to advance, you could understandably ask: “is Google ranking even relevant anymore?” Well, good question. The short answer is: yes, absolutely! And the long answer is this entire blog article…

First, let’s swiftly deal with PPC…

Pay Per Click advertising is no replacement for organic search ranking. Why? Because between 70 and 80% of users ignore paid adverts entirely.

Now for social…

“You need a social presence”

“Social has replaced websites, blogs and email marketing”

“PPC and SEO are dead. You need to invest in social instead”

You’ve heard it all. But it’s simply not true. While social should be an essential part of your marketing efforts, 93% of all traffic comes from search engines. That’s 93% of all online enquiries, sales and first points of contact. And while social is great for reaching audiences you may not reach via search (as well as actively engaging with them), your website remains THE most powerful tool at your disposal. It conveys your brand identity, presents your service/products in a way that you choose and can capture all-important data to inform your future marketing strategies (such as which products are the most viewed, what pages drive the most engagement and what types on content lead to the most traffic and sales).

Ranking – Time to look at the nuts and bolts…

Ranking is decided by hundreds, if not thousands, of ‘ranking signals’. This includes links, site structure, social presence, load time, whether the website is mobile-ready, keywords, fresh content, time on site, bounce rate and much, much more.

We’ll be honest, all the above should be part of an ongoing strategy. It’s arduous work (and rather complicated). But it’s worth it. Here’s why…

The power of Google position: Digging into the data

Google aims to do two things: show searchers the pages/products/information that they are looking for, and direct users to pages that are the best and safest. Over the years, it seems that they’ve perfected their role, with a market share that today stands at 90.31%.

#1 position in Google would net you 33% of search traffic, while 60% of clicks go to the top three websites in search engine results. And if you need any further proof that continually working your way up the ranks matters, consider this: 75% of users never click past the first page of search results.

 

So we hope it’s clear – ranking matters. It always has, and unless the internet transforms into something unrecognisable, it most certainly will for many years to come. Want to find out what a month-on-month improving search position could do for you? Call the Wiser Web team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.

 

 


Oct
01

Good reviews – They’re a non-negotiable for your business

Take a moment – when was the last time you read a Facebook review, checked a Trustpilot rating or left your thoughts on TripAdvisor? Chances are it was pretty recent.

While you may not give a second thought as to the heavy weight you place on a product review before clicking ‘Buy Now!’, now’s the time to consider what online reviews could do for your own business.

“While a good reputation precedes you, a bad reputation will follow you for a long time – it takes years to build a strong rapport with people and just seconds to lose it” – Richard Branson.

Positive reviews add to the bottom line (while negative ones taketh away)

86% of people would pay more for services from a company with higher ratings and reviews

Positive reviews don’t simply lead to intangible niceties, such as a ‘great online reputation’ or a ‘good brand image’. They measurably impact the bottom line – both for the better, with good reviews, and for the worse, with bad reviews.

82% of Yelp users said they typically visit Yelp because they intend to buy a product or service, while businesses with two negatives on the first page of search results risk losing 44% of its customers.

Each negative review costs the average business about 30 customers/clients.

They don’t know you, why should they trust you?

Word of mouth marketing has been one of the most powerful marketing mediums since the very first business set up shop. Despite us living in a digital age, this remains just as true in the modern day (as the following stats and facts go to show…)

For every business… 80% of consumers consider reviews just as important as personal recommendations.

For bricks and mortar stores… 90% of consumers read online reviews before visiting a business.

When you have a shining online reputation, potential customers trust you before they’ve even so much as spoken to you or purchased from your site. The stark reality is, earning trust in the online world is tough, if not impossible, without good reviews.

Bad reviews? They can be good for business!

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business” – Zig Ziglar.

Uh oh. You’ve been left a negative, one-star review. Rather than it being time to panic – bad reviews should be embraced. After all, they show you (in no uncertain terms) how your business can be improved. They also offer a right to reply – and with a carefully considered response, you could demonstrate professionalism and present a solution for the unhappy customer.

A word on testimonials

Featuring testimonials on your website are a powerful conversion tactic. After all, they break up the words on your site that were written by you with the thoughts of a real, life customer. Testimonials can also convey an emotional aspect as to how your business resolved the problem that they faced.

Want to talk about getting your satisfied customers talking, sharing and reviewing? If you’re ready to tap into the power of positive reviews, you know where we are. Call the Wiser Web team on 01953 852939 or send us a message via our contact page, and we’ll be right back in touch.


Sep
03

Five things that are killing your website conversions

Five things that are killing your website conversions

Website visitors are seriously tricky beings and the challenge that lies in converting them to fully fledged and paid up customers is not one to be underestimated!

For anyone less than an IT expert, understanding how the tiniest of web design elements can be the difference between making a sale, and a potential customer lost forever, can prove an intimidating (and confusing) task. Darryl Britton of WiserWeb offers some advice that will help you to cut through the complexity and to fill you in on five ways that your website is almost certainly killing your conversions. 

  1. You’re using an image slider

Yup, that’s right. The most common web design tactic of all, is a conversion killer. Sure, they look great and make a visual impact, however there are key factors that mean many sliders are failing the websites that they’re splashed across. So terrible are the results reaped from many sliders, that research has found as few as 1% of visitors click through and convert.

The problem with many sliders includes: the creation of confusion through images and text that change too fast to be read and digested; as well as the mortal sin of presenting too many products, services, or messages, when really you should be focusing on a clear cut USP.

So, exactly what difference can replacing your slider make? Well one company replaced their slider (the first image below) with an image that addressed various market segments (based on the animal they owned). The result? Well that would be an increase in conversions from 1.96%, to a rate of 43.03% (which is pretty staggering stuff, actually). So it’s not necessarily the ‘actual’ slider that’s at fault, in terms of design concept, but the messages the slider delivers and the number of them.

Five things that are killing your website conversions

Grizzly Zoo’s dynamic slider. Image source.

Five things that are killing your website conversions

Grizzly Zoo’s static banner. Image source.

  1. Your testimonials are doing more harm than good

Testimonials can be excellent for gaining visitor trust (which is a task in itself, given that you may be a relatively faceless business amongst a digital sea of similar websites). However there are instances where some testimonials can actually dent conversions – namely when they don’t come across as genuine.

A simple fix for this is to add photos of the actual client, as well as including a link through to their website (don’t forget to ensure this link opens in a new window however!).

  1. Your cluttered web space is leading to cliff diving conversions

The web is an altogether sparser place today than it was some years ago – and by now you should well and truly be working white space to your advantage. So, exactly what is deemed as clutter? Quite simply, that would be anything that isn’t absolutely necessary (such as Social feeds, social profile icons, badges and similar elements). Just, get rid of them. They confuse the visitor and ultimately make the calls-to-action that you do have a whole lot less effective. The only place where these may remain might be in a footer, as the visitor has reached the end of their journey at this point, and a catch all for further contact should they exit could well rely on a Like or a Follow achieved here. Small icons in the header are acceptable, where the over-riding intention is to increase traffic to your social media pages.

  1. Slooooow load times

A seriously slow page load time is a sure fire way to kill conversions before you even begin. Today, 47% of online visitors expect a web page to load in 2 seconds or less – and after 3 seconds waiting as many as 40% of your visitors will have abandoned the site altogether.

You can use a free tool such as Pingdom to run a website speed test painlessly.

  1. The most important point of all – you’re not spending any time analysing your visitor behaviour

Five things that are killing your website conversionsWe have some bad news, crafting, tweaking and perfecting your website isn’t a goal that can be achieved. Rather than being able to hit sky high conversions week in, week out (and being able to pop the champagne corks) this process is a gradual, ongoing one. You must set aside some time to get to grips with what a programme such as Google Analytics can tell you – and how you can use it to continue to improve the conversion rates of the pages on your website.

 


Aug
06

Blogs – Why do you need one? (and how to write an awesome blog post)

Blogs – Why do you need one? (and how to write an awesome blog post)

If you think that you don’t need a blog or believe that blogging is only for large international companies with certain target markets, then, as Darryl Britton from WiserWeb advises, you may need to re-adjust your thinking.

Research reported by the Huffington Post consistently shows how important blogging is for building business – with companies who invest in this medium receiving 67% more leads than those who do not. Beyond this however, blogging delivers a wealth of benefits for businesses of any size, and there are many reasons that should motivate you to begin a blog and to do it well.

Blogging – welcome to a powerful medium of marketing

Blogging provides a vast array of benefits, including:

– It prepares companies for the future

According to Gartner, the world’s leading information technology research and advisory company,

it is estimated that by 2020 customers will manage 85% of their relationships with a company without human contact. This makes the image you portray through your website and social media presences absolutely vital – integral to which is a company’s blog.

– It only costs your time

– Businesses that blog receive 97% more links than those who don’t.

And for those who don’t know, links into a website have an important impact upon search engine positioning.

– Blogs provide invaluable information for your potential clients

Consumers and businesses are savvier than ever before when it comes to researching products and services – and consider blogs to be an essential source of information as to whether the company before them is one to be trusted.

– Blogs feel personal – and allow potential customers to feel connected to your brand

Blogging can help nurture a relationship between a reader, and your company; and making a personal connection with a potential customer is often of far more value than making a singular sale.

Now that you’re sold on the idea of writing a blog…

It’s time to look at how you can do it… and do it well

  1. Taking a look at the basic building blocks, the following elements serve as the firm foundation of an effective blog post:

Blogs – Why do you need one? (and how to write an awesome blog post)– An interesting title

– Links leading on to landing pages and other areas of your website

– A sidebar that includes calls to actions

– The inclusion of always visible Social sharing buttons

– A call to action at the very bottom

– Content that’s relevant and of interest to your target readership

  1. Before you put pen to paper…

Before you jot down so much as a word, you need to take time to consider your target audience. What do they want to hear about? What will be useful to them? What do they care about?

In this instance buyer personas are incredibly useful, and can help you truly visualise who your various target market segments are. A good website development company will be able to provide you with a a useful template and introduction to help you with this task.

  1. Map out potential topics and titles

The next stage is to brain storm a few topics and working titles. This can help you in getting to grips with direction and make the entire process of actually writing all the easier.

Here’s what the process for this particular blog post may have looked like:

Topic: ‘Blogging’ -> Working title: How to write a blog post -> Final title: ‘Blogs – Why you need one (and how to write an awesome blog post)’

 

  1. Craft your introduction

Your introduction needs to captivate and inform in equal measure. In 150 words or less you need to let the reader know what the blog is about, and most importantly why it matters to them.

You can grab attention by retelling a story, sharing a humorous joke, being empathetic to a problem they may have or interesting them with a statistic.

  1. Map out a clear structure for your content

Whilst you may be tempted to write your blog post all in one go, don’t. Consider how you can break down what you wish to cover into manageable chunks of text (which will be sectioned off with compelling headlines).

  1. Now… it’s time to actually write

Using the template that you’ve created you’re now ready to take pen to paper. Begin with your own knowledge and pad out your content with research where necessary (including statistics and facts that can also help to backup all that you’re saying).

If you stumble across writers’ block then you may want to take a little time out to discover other blog posts on similar topics – but obviously, don’t copy them – just take inspiration from them!

  1. Last but not least… don’t forget to proof read!

Never, ever neglect the proofing stage. You should also complete the post and ideally leave it until the next day so that you have a fresh pair of eyes for reading over the content. Finally, you should hand over your work to another person, or persons, so that they may feedback as to how it can be polished and perfected before being released to the world!


Jul
02

Driving Traffic to your website

Driving Traffic to your websiteOnce you’ve built your site, the next step is to get visitors to it!

You commissioned a super shiny new website – your developer worked diligently for what may have been months, listening to your every instruction as they slowly perfected your online presence.

It looks great… and, some months since launch it seems, well… really rather quiet.

Many businesses presume that once the website build is complete and it goes live that customers will be able to find them online – yet driving traffic to your online presence is a seriously time-consuming business, and is very much an art form in its own right.

According to E-consultancy ‘61% of consumers will use a search engine to aid product research prior to purchase’ and CNET reveals that each and every day Google processes 500 million searches.

Search engines are an essential and significant driver of traffic to websites. It’s clear that if you want traffic, you must focus your efforts on gaining attention from the likes of Google, but how, exactly, do you do this?

Five essential tips for climbing the ladders of those illustrious search engines

1. Links

They’re the backbone of the internet

Driving Traffic to your websiteWhilst Google releases relatively vague insight into how they judge the worth of a website, no one understands exactly how search engines value a website.

The one thing that is known however is that websites are assessed by both the number of links that they have leading to their website – as well as the quality of these links (which is defined by the perceived reputation of the websites linking in). These links also help the search engines’ ‘spiders’ (more commonly known as programs) crawl through your website; whilst doing so they’ll effectively remember key pieces of information – such as the keywords you’ve used in your page (which are then compared against the terms that people are searching for in order to serve up relevant results).

You can gain some initial links through places such as online directories (including Yell.com, Google Places, Cylex UK and FreeIndex), as well as from blogs and forums through commenting. That said, links from the latter two forms of websites should be paid due care and attention. These have historically been abused by Spammers, and the potential of damaging the potential of your website’s position is far greater than the possibility of a boost (you can find out more on Google’s official stance on this via their guidelines).

Of far more value, compared to any of these options, are links in from fellow industry leaders, experts and relevant websites.

The question then is how you seek out these juicy links – for which, we move on to point two.

2. Content

It’s considered king as far as search engine position goes

Requesting links from those who can influence your target market and boost your website position can be time-consuming and overly frustrating. Yet the one golden rule of content is that if you truly create material that is invaluable to your audience, then naturally the links will follow.

A prime example of this is the blog post you’re reading right now – this item continues to climb in rankings purely because it serves a real and useful purpose to its readership.

3. Getting sociable

It’s increasingly important

Whilst we began this piece by stating that search engines deliver significant amounts of traffic, research suggests that social media referrals are now driving more of the overall referrals and traffic from social networks is far more likely to be ‘warmer’ than the cold customer who arrives from the search engines, with little to no knowledge of your brand.

What’s more, search engines are placing more and more weight upon the social media presences that are linked to the websites that they can potentially serve up to eager searchers.

Whilst social media strategy is far too in-depth a topic to cover in this point alone, the take away here is to undertake a concerted effort to craft a social media strategy that gets people talking, engaged with your brand and arriving at your website.

4. Submit to the mighty powers that be

Driving Traffic to your websiteSubmitting your website to the search engines is a way to ‘tell’ Google, Bing and others of your website’s existence. However, in recent years submitting to search engines has increasingly lost its importance – and some experts have stopped recommending it all together. However, given the little that is officially known as to what helps rankings, there’s no harm in submitting your website – it may provide for an SEO boost, but if it doesn’t, it certainly won’t harm your ranking.

Here are the links if you wish to submit your website: Google – powers AOL, Netscape etc.

Yahoo (Free Registration Required) – powers AltaVista, AllTheWeb etc. MSN

5. Tapping into the technicalities

Once on your website, every visitor has the potential to impact your future search engine rankings. Why? Because search engines effectively ‘track’ what users do when they click on that blue link and arrive at your door.

Metrics such as average page visit duration are key to search engines learning about whether or not they’ve done well in presenting a useful link, with a further vital metric being the Click-Through rates that your listings enjoy (represented as a percentage of the people who went on to visit your website after seeing you turn up in the search results).

Bonus tip: It’s also an essential to ensure that your website presence is mobile friendly (if you’re not sure, you can check using Google’s ‘Mobile Friendly Test Tool’).

Nothing in business life comes easy – least of all conquering the often slippery slopes of the most influential of search engines. It takes time, dedication and research that goes far beyond this basic introduction to SEO.


Jun
04

Why It’s Important to Update Your Flash Website

 

flash-ahah

 

You only have to read the news to gather an understanding of how security is at the forefront of everyone’s mind in regard to the digital world. A number of websites have come under attack, and those with little defence have fallen victim, often losing visitors and business as a result.
Evidently, search engines such as Google want to ensure the online world remains a safe environment for both webmasters, and its online visitors. As such, Google is aiming to end full support for Adobe’s Flash software by the end of 2016, purely due to its popularity among cyber thieves who instil malicious code within Flash.
As a result, Flash will be turned off by default on a majority of websites, with only globally popular sites such as Twitch and Facebook having the setting switched on by default.
What Does This Mean for My Website?
For some companies, the news may not be a threat. However, for many others the results could be very detrimental if necessary updates aren’t made.
While the option will remain for the user to turn flash on, it could mean that your bounce rate increases as a result. In the modern world, those who view websites expect information in a timely manner, and if there’s a great deal of work involved to even view your website, it can mean that the visitor simply moves on to your competitors.
There is also the age of your website to consider. Some websites may only have flash elements, such as embedded videos, whereas others could have been constructed using Flash; never having been updated.
As such, a business could find that its online presence is deemed irrelevant if its website is not able to display its content in a user-friendly way.
Why Is Flash Still Used If It’s Flawed?
In the early days of the Internet, Flash was welcomed with open arms, as it allowed a viewer to partake in a number of activities, such as watching videos and playing online games. However, as the online world developed, cyber criminals found that Flash had a number of security flaws, and as such, could be used to manipulate the online audience.
Google isn’t the only recognised company to end support for Flash. Many people foresaw the decline of Flash when it wasn’t supported on the iPhone, something that soon became a standard on iOS and Android devices alike. While there were certain third-party apps that allow for the viewing of Flash, at least on an Android device, they very rarely offered a pleasurable viewing experience.
As more and more security flaws rise to the surface, the online world is keen to stop any threats in its tracks, and the most sensible move in this regard is to eliminate the source of the problem.
Embrace The Benefits of Updating Your Website
While some may see the updating of a website as a hindrance, it can actually allow you to give your website that much-needed overhaul. As well as eliminating the Flash aspect, you can also ensure that the website is operating as it should. This means that your website can be viewed across all platforms, in a fast and responsive manner. It also means that all your SEO efforts will be updated, which can mean higher rankings for your website.


May
01

Latest Google Update Makes Mobile-Friendly Sites More Important

Latest Google Update Makes Mobile-Friendly Sites More ImportantGoogle has recently announced that it will be unveiling an update in May that will amplify its mobile-ranking signal in a bid to aid users to find more relevant, and mobile-friendly sites. However, as Darryl Britton from WiserWeb explains, Google wasn’t forthcoming about the exact impact it will have in the world of SEO.

Mobile-friendly sites have been gaining traction in the online world ever since Google made changes to its algorithm in 2014 which in effect promoted sites that were labelled as ‘mobile-friendly,’ which effectively means that the website can be navigated on a mobile device with very little difficulty. So this means that the webpage should not contain flash (as many mobile devices do not support it) and text should be presented in an easy-to-read way that doesn’t require pinching or zooming.

The mobile-friendly label was soon instilled as a ranking factor, which means that any websites deemed as not mobile-friendly would rank lower than their mobile-friendly counterparts. In fact, the algorithm update has such an impact on the industry, that it gained the name ‘Mobilegeddon.’

So what does the latest update from Google hope to achieve? Well, the information surrounding the update is somewhat scarce, but it does enforce one message, having a mobile-friendly website is more important than ever.

Why Is There So Much Focus on Mobile Sites?

Just as technology has evolved, so has the way we use it. When the Internet was first unleashed, the downloading of a webpage often took a number of wires as well as a great deal of patience. Internet users in the current day can not only download information wirelessly at an astonishing rate, but they can also do it from a number of different devices.

The introduction of touchscreen smartphones and tablets means that the way people peruse the web has changed somewhat dramatically. Operating systems such as Android and iOS were offering a mobile platform that could equally match the operating system found on any home computer.

As such, many webmasters saw the potential of these operating systems, as started to ensure that their website was built for visitors deriving from these platforms. This often meant that the structure of the website would adapt to a user’s device and operating system, meaning that the navigation was only done via the touch screen.

As smartphones become commonplace in the modern world, a series of apps and mobile-friendly sites were unveiled which made navigating the web a much easier endeavour while mobile.

The focus of mobile browsing has been adopted into modern culture, with a series of people uploading pics to social media while mobile, as well as checking into their favourite businesses.

Businesses are also able to promote themselves to potential customers in the area, by offering special discounts and offers to anyone within the locality.

Of course, there is also the fact that Google will want to present websites that are relevant and mobile-friendly, to help better serve advertisers who use the Google platform to help expand their business.

What Does the Update in May Actually Entail?

Google is holding back on this one, other than stating that mobile-friendly websites are a must. But Google has also been fixated on offering its visitors webpages that load quickly, and has introduced AMP (Accelerated Mobile Page) in the past, which helps sites load much faster, akin to Facebook’s Instant Articles feature.

As such, it can be expected that AMP will be introduced as another factor in Google’s mobile ranking algorithm, but this can only be speculated until the update is actually released.

How Can I Check My Website is Mobile-Friendly?

Evidently, some website owners may be concerned that their website may not meet the criteria set out by Google and therefore fall in ranking. However, Google does offer tools that can help webmasters ensure that their website is mobile-friendly. Using Google’s Mobile-Friendly Test feature can help you determine as to whether you need to make any changes.

There are also a series of guides presented by Google itself that will aid you in customising your website software by offering a series of checklists, as well as some questions and answers.

While many could deem such updates as frustrating, it actually instils confidence in users who use the search engine on a daily basis, as they know they will only be presented with rich content and responsive websites, not a series of keyword-stuffed websites that have haunted the Google results in the past, and are part of the reason why such powerful algorithm updates were put in place in the first instance.


Apr
02

All You Need To Know About Online Branding

Effective online branding can be established through a number of mediums including blogs, websites, and social media. However, in order to successfully build and grow your brand, you must create a consistent brand image for each of your online mediums.

One of the most important parts of online branding is to keep a consistent image across all of your online accounts so that no matter what path a visitor takes, they will always know when they’re faced with your brand.

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Guide People to Your Profiles

Avoid hiding your social media presence; instead, flaunt them by putting social media icons on your website and blog allowing visitors to see you are active on social media. By placing the icons on the header, footer or menu bar, you can be guaranteed that visitors to your website will see these and will be more likely to engage. If you send emails or newsletters regularly, add social links to your signature.

Be Search Friendly!

You want people to be able to find your social media pages and blogs with ease. Therefore, if someone was to Google ‘Twitter’ and your brand name, they should instantly be able to find your Twitter handle in the search results. For this to happen, make sure that the name of your brand name is the same as the handle or username of your social media profiles.ww8

Engage with your Followers, Fans, and Subscribers

To build a strong presence on Twitter and showcase your brand’s authority in your industry, you need to get involved with those who follow you. Some ways to engage include monitoring brand mentions include the use of Hootsuite which constantly update you with any mentions of your brand. This can be slow to start out with, however, by keeping posts consistent by asking for retweets, you’re following will soon become loyal to your brand.

ww6Create a Blog with Great Content

Blogs are an excellent and easy way to rank on search engines. The better the content of your blog is, the higher the traffic will be. Consider using tutorials, videos, guides and even interviews to draw readers to your blog posts. You want to know like you know what you’re talking about, so don’t write a blog on a subject matter that you’re not confident about – readers will quickly pick up on this. Instead, you may want to hire a professional to research and write your blogs for you, providing you with spare time to focus on other areas of your business. Also, much like social media, if readers comment on your blog posts, ensure to engage with them by responding.

Use Customer Testimonials to Your Advantage

If customers have left good reviews of your businesses products or services, you can capitalize on these by featuring them on your website and even social media. Having real clients share real experiences instills confidence in prospective customers and gets your brand name out there.


Mar
05

Getting the Most from Your Email Campaign

The medium of email has stood the test of time and for many, it’s been their go-to form of marketing throughout the years. But if you’re new to it and to get the most from your email campaign, you might want to follow our tips.

Build Email Listsww10

Maybe you’ve already started gathering an email list, or you have a few for different audiences (which is great!), regardless, the most important thing is to ensure the addresses on that list belong to people who are interested and have previously opted in to receive the communications. No one, including you, likes to receive irrelevant emails that are of no interest. Ultimately, you’ll get a bad name for your company as people will believe you are spamming them with junk mail. To be extra safe and avoid annoying people, include an opt-out option in the emails you send as part of your campaign.

Always remember that an email list full of uninterested recipients does absolutely nothing for your business. It’s a complete and utter waste of time.

For those who do willingly choose to opt into your email communications, follow up by sending them a welcome email. Even if it is an auto responder, it shows that you are excited to have them on board.

What’s the Goal of Your Campaign?

Have a think about what the goal of your new email campaign is. Do you want to announce a new product or service? Are you trying to increase traffic to your website? In order to make this clear, ensure your email directly addresses what the main objective is. By using email campaign software, you should be able to accurately measure the results.

Grab Attention with a Punchy Subject Line

The copy in the body of your email could be wonderfully engaging and very interesting; however, if your subject line doesn’t grab the reader, it’s instantly ineffective. Keep the subject line short and sweet with a sense of urgency while trying to avoid sounding spammy or misleading. Studies have shown that over 60% of people open an email due to the subject line only.

Converse with Readers

In order to engage readers, you must communicate with them in a conversational tone. The copy must be easy to read and understand. While adding a little bit of humour where appropriate can be a good thing, always stay true to your businesses style. Specifically with email campaigns, you should sign the email off from an individual as opposed to the business name itself as it gives the email a personal touch.

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Automate Your Campaigns

Most online email campaign software allows you to automate your campaigns so that you don’t have to worry about time management. Automating this process will also allow you to focus on other aspects of your business like organizing your next email campaign!


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