Effective online branding can be established through a number of mediums including blogs, websites, and social media. However, in order to successfully build and grow your brand, you must create a consistent brand image for each of your online mediums.
One of the most important parts of online branding is to keep a consistent image across all of your online accounts so that no matter what path a visitor takes, they will always know when they’re faced with your brand.
Guide People to Your Profiles
Avoid hiding your social media presence; instead, flaunt them by putting social media icons on your website and blog allowing visitors to see you are active on social media. By placing the icons on the header, footer or menu bar, you can be guaranteed that visitors to your website will see these and will be more likely to engage. If you send emails or newsletters regularly, add social links to your signature.
Be Search Friendly!
You want people to be able to find your social media pages and blogs with ease. Therefore, if someone was to Google ‘Twitter’ and your brand name, they should instantly be able to find your Twitter handle in the search results. For this to happen, make sure that the name of your brand name is the same as the handle or username of your social media profiles.
Engage with your Followers, Fans, and Subscribers
To build a strong presence on Twitter and showcase your brand’s authority in your industry, you need to get involved with those who follow you. Some ways to engage include monitoring brand mentions include the use of Hootsuite which constantly update you with any mentions of your brand. This can be slow to start out with, however, by keeping posts consistent by asking for retweets, you’re following will soon become loyal to your brand.
Create a Blog with Great Content
Blogs are an excellent and easy way to rank on search engines. The better the content of your blog is, the higher the traffic will be. Consider using tutorials, videos, guides and even interviews to draw readers to your blog posts. You want to know like you know what you’re talking about, so don’t write a blog on a subject matter that you’re not confident about – readers will quickly pick up on this. Instead, you may want to hire a professional to research and write your blogs for you, providing you with spare time to focus on other areas of your business. Also, much like social media, if readers comment on your blog posts, ensure to engage with them by responding.
Use Customer Testimonials to Your Advantage
If customers have left good reviews of your businesses products or services, you can capitalize on these by featuring them on your website and even social media. Having real clients share real experiences instills confidence in prospective customers and gets your brand name out there.