01953 852939
WiserWeb WiserWeb | Web Design & SEO Norwich Company The Old Dairy Norwich Norfolk NR9 4NN wiserweb.co.uk 5 4.8 1 34 Best Web Design & SEO Company in Norwich, Norfolk Mo-Fr 09:00-17:30 http://wiserweb.co.uk/wp-content/uploads/2016/03/weblogo.png £££ +44 1953 852939 https://plus.google.com/+WiserwebUk/ https://www.facebook.com/wiserwebUK/ https://twitter.com/web_wiser/ 52.5798 0.966192 Darryl Britton https://uk.linkedin.com/in/darryl-britton-b09138b6

Monthly Archives: October 2015


The web developer and customer relationship

The success of any website development project is largely based on the strength of the client/developer relationship. Any diligent web design company will do all it can to ensure that these relationships are preserved in order to make working on a client’s projects more enjoyable and satisfying, with the potential for a much more positive outcome.

So how can the relationship be improved?

We get to know our clients from the very start because we appreciate that we will be spending many hours with them throughout the duration of the project, whether that is in person, online or on the telephone. We work hard to understand their requirements and interests because we believe that this is an effective way to strengthen the relationship.

We know that most people do not understand the real workings of web development, so we aim to educate and enthuse our clients as this is the most efficient way of turning the project into a success. We do everything we can to help our clients make the right decisions regarding their web presence because the web changes at an incredible pace. Helping our clients to understand that changes are beneficial helps them and us in the long term.

The best interests of our customers are always a high priority which is why we use our experience to make the right decisions for our customers. Our experience may often lead us to decide that a decision made by our client is wrong, but we will always back this up with a reason whilst providing an alternative solution. We believe this is a healthy way of working.

We are aware that our clients appreciate it when we take on jobs that require us to work hard for them, especially where clients require certain features which work in their favour. This is an opportunity that we love but it helps us to work more closely with our clients. Therefore, we understand that pushing ourselves that little bit further in times of need help us to build a successful relationship. Our difference is that we go above and beyond the norm, always turning things around quickly and communicating effectively, often out-of-hours.

A respectful relationship is what we aim for because we like to keep it professional. We define our role from an early stage and this enables us to build and forge relationships and because we do this we can continue to give clients our valued advice and expertise.

Building an honest and transparent relationship is key to our success and when complications occur that force us to work longer we make it known to our clients. Problems can occur at any time and it is part of the job so keeping our clients informed is important to us.

Web design requires focus and dedication which is why we aim to gain the trust of our client’s by staying focussed. Trust is huge which is why we deliver what we promise in the timescale agreed upon. This helps us to cement relationships with clients whilst building credibility. We believe that trust runs deep and we help clients to understand that we are part of the same team and that we both want to reach the same goals. Therefore, their failures are our failures and their achievements are our achievements because we are all working towards the same aims. Understanding this will help us to further our trustworthiness and improve our relationship.

We fully appreciate that the relationship is the basis on which the job is built. A successful relationship will help to make a success of current projects and future project whilst enabling both parties to enjoy the whole process from start to finish.

We are only happy, when our clients are delighted!



An explanation of invisible design and what it means to your website

Design is not always about being big and bold. In many cases design requires a more subtle form and often, high quality design is invisible.

Given that web design is a visual tool, how is invisible design achieved? Good design is about a visual simply ‘feeling right’. Users like to interact and engage with something they see on a website, but need not explain or understand – it makes them feel comfortable.

Experienced website designers make the most of the tools available to them with the final results appealing to a wide audience. That audience may not understand the design process, but it does appreciate that the colour, spacing and typography all work in harmony.

There are different types of invisible design. Each type is extremely important and is likely to have an effect on the visuals produced for your own website. The different types are:

  • Invisible placement of products, such as brands or advertising that may not even be noticed
  • Invisible interactions and notifications that occur effortlessly, where an action is performed without any thought at all.
  • Emotional connections made through invisible aesthetics, which helps to bond with users, resulting in them wanting to engage with your site and its products or services.

Invisible aesthetics is just one element of basic design. It involves using colour, text, images, icons and different techniques to get a message across.

What design basics could work for you?

The language and text that you use interact with the design elements and create a direct, if subconscious response from the user. Words can encourage several emotions and the way they flow also has an effect.

The choice of colour can be a difficult one and may take time to decide upon. Colours produce certain feelings as well as being linked to different cultures. The right choice of colours will help users to interact whilst creating a feeling of coordination. Here at Wiser Web we are careful to choose colours carefully. We know that blue can often feel cold, while red can provoke thoughts of danger, or warning. Both may be useful in certain circumstances, but careful thought needs to be given before their use to ensure they are appropriate.

Typography plays a large part in useability and typefaces can have meanings of their own, initiating a range of feelings. Generally, it is safest to choose uniform, easy-to-read fonts which also help to remove barriers that prevent interaction with, or access to websites, by people with disabilities. If your business has a website, you have a legal responsibility for it to be accessible to disabled users.

Pictures speak a thousand words and the images you choose are no different. This includes photographs, animations and videos and the colours they radiate, together with their content, can provide user engagement and content.

There are many other techniques that can work in a positive way, but experienced designers are also aware of their negatives if used incorrectly. The knowledge behind using certain features such as drop shadows and text effects is to use them in such a way as to be inconspicuous. The user does not look at an image and notice such features; instead they receive a complete message which is the main goal of using visuals.

The concept of good design is to keep it simple and ensure that it has a purpose. Stylish elements and complicated techniques have their place in graphic design, but for good, clear website design it is best to keep all elements simple, so that they work together to create an effective overall impression, with an easy user journey.